Manager
Company: New York Life Insurance Company
Location: New York, NY
Posted on: June 3, 2016
Job Description:
Work with creative and digital agencies to create and execute
customer experiences that will increase brand awareness, preference,
and conversion. Define strategy and direction for company’s
corporate social media policies and properties. Exercise strategic and
operational oversight of our social media organization integration and
resourcing. Define corporate social media campaigns, and have operational
oversight of advertising and marketing across social media channels. Build
and foster customer relationships via social media to achieve
brand awareness, marketing, servicing, and insights. Conduct strategic
and operational review of social media listening processes,
including reporting, organization integration and resourcing. Integrate
social media into our corporate web presence on Internet, Intranet,
email and mobile outlets. Conduct trend spotting, analyze media
innovation, and research potential media opportunities via social channels. Requirements: Master's degree in Journalism, Communications or related field
(willing to accept foreign education equivalent) plus two (2) years
experience performing marketing and social media branding for a Fortune 500
company or a Bachelor's degree and five (5) years of experience as
stated above. Also requires: Demonstrated expertise developing policies and strategy for
corporate social media presence; demonstrated expertise evaluating and
judging social media campaigns for third-party competitions or
campaigns; demonstrated expertise writing publications and speaking at
conferences on social media issues for corporations; demonstrated
expertise analyzing data from social media campaigns, and adjusting
strategy based on data findings; demonstrated expertise evaluating third-party
partners for execution of social media campaigns; and demonstrated
expertise creating a significant increase in corporate social media
presence and followers. Apply online at http://www.newyorklife.com/careers
Keywords: New York Life Insurance Company, New York , Manager , Other , New York, NY, New York
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