NewYorkRecruiter Since 2001
the smart solution for New York jobs

Manager

Company: New York Life Insurance Company
Location: New York, NY
Posted on: June 3, 2016

Job Description:

Work with creative and digital agencies to create and execute customer

experiences that will increase brand awareness, preference, and

conversion. Define strategy and direction for company’s corporate social

media policies and properties. Exercise strategic and operational

oversight of our social media organization integration and resourcing.

Define corporate social media campaigns, and have operational oversight

of advertising and marketing across social media channels. Build and

foster customer relationships via social media to achieve brand

awareness, marketing, servicing, and insights. Conduct strategic and

operational review of social media listening processes, including

reporting, organization integration and resourcing. Integrate social

media into our corporate web presence on Internet, Intranet, email and

mobile outlets. Conduct trend spotting, analyze media innovation, and

research potential media opportunities via social channels.

Requirements:

Master's degree in Journalism, Communications or related field (willing

to accept foreign education equivalent) plus two (2) years experience

performing marketing and social media branding for a Fortune 500 company

or a Bachelor's degree and five (5) years of experience as stated above.

Also requires:

Demonstrated expertise developing policies and strategy for corporate

social media presence; demonstrated expertise evaluating and judging

social media campaigns for third-party competitions or campaigns;

demonstrated expertise writing publications and speaking at conferences

on social media issues for corporations; demonstrated expertise

analyzing data from social media campaigns, and adjusting strategy based

on data findings; demonstrated expertise evaluating third-party partners

for execution of social media campaigns; and demonstrated expertise

creating a significant increase in corporate social media presence and

followers.

Apply online at http://www.newyorklife.com/careers

Keywords: New York Life Insurance Company, New York , Manager , Other , New York, NY, New York

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest New York jobs by following @recnetNY on Twitter!

New York RSS job feeds