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Head of Sales & Customer Service (United Bank Ltd)

New York
October 29, 2009


Curriculum Vitae
Personal Data

Name MURTAZA ALI MASOOD
Address Flat No 101, Marine Heights 1, Clifton Block-2, Karachi, Pakistan
Telephone (9221) 5837410
Mobile 0092-3218266428
E-mail montiali3000@hotmail.com, montiali3000@yahoo.com


Experience

United Bank Ltd
Working as Sales & Service Head Asset Products (South Cluster) from June 2008 to date

I am currently working as Sales & Service Head Asset Products (South Cluster) since June 2008 and listed below are my prime responsibilities and accomplishments:


 Managing Credit Cards, Running Finance, Personal Loans, Auto Financing, Mortgage & Businessline Sales Teams in South Cluster
 Simultaneously implement the Service strategy in all region.
 To develop a customer focused culture in all Service centers of their respective Regions & business growth by developing & implementing strategies to enhance customer satisfaction level, customer retention & business growth.
 Top notch customer satisfaction
 Ensure that all queries / issues and complaints of walk-in customers related to Asset products are resolved
 Ensuring that all process manuals, MIS for all walk–in customers and SLA’s related to Asset services are maintained and updated regularly. (Master File)
 Ensuring that customer wait time (TAT) are implemented & met in accordance with the standard tolerance levels in all customer service centers.
 Timely performance review of the team
 Working to develop the new sales model from scratch that interlink with branches
 Working to develop new low cost acquisition model across all six products
 Closely coordinate with all Products Regional Heads day to day basis on issues
 Responsible for branch managers and district managers training on all products.
 Analyzing different accounts segments of the branch to cater for Asset Sales
 Managing Rejection Review Unit and closely coordinate with Credit initiation unit for their resolution
 Coordinate with product development team and credit policy on a daily basis to strengthen the sales.
 Responsible for audit and compliance of South Cluster


United Bank Ltd
Working as Unsecured Sales Head (South Cluster) from Jan 2008 to date

I am currently working as Unsecured Sales Head South Cluster since Jan 2008 and listed below are my prime responsibilities and accomplishments:

 Managing Credit Cards, Running Finance and Personal Loans Sales Teams in south cluster
 Working to develop the new structure of branch sales from scratch to increase its current portfolio in south.
 Working to develop new low cost acquisition model.
 Responsible to increase portfolio of liability customers
 Closely coordinate with all RCE / DM / BM on a day to day basis on unsecured issues
 Responsible for branch managers and district managers training on unsecured products.
 Analyzing different accounts segments of the branch to cater for Asset Sales
 Managing Rejection Review Unit and closely coordinate with Credit initiation unit for their resolution
 Coordinate with product development team and credit policy on a daily basis to strengthen the sales.


United Bank Ltd
Working as National Sales Manager; Credit Cards from Sept 2006 to Dec 2007

I am currently working as National Sales Manager, Credit Cards since Sept 2006 and listed below are my prime responsibilities and accomplishments:

 Managing the Credit Cards (UBL-Team) product since Sept 2006 in eleven cities.
 Working to develop the new structure from scratch to increase its current portfolio in further 8 cities.
 Working on new cost effective model on variable structure of sales
 Business management includes, market sizing, goal setting, capacity planning and budget forecasting.
 Sales force Management of 550+ resources – Nation-wide.
 Responsible to increase corporate (High profile co) portfolio
 Managing portfolio of classic and preferred Cards.
 Responsible for front end staff hiring / training.
 Responsible for managing credit quality.
 Sales Coordination point with all cross-functional departments.
 Coordinate all the customer related issues with Service & Quality Dept.
 Managing Rejection Review Unit and closely coordinate with Credit initiation unit


United Bank Ltd
Working as National Sales Manager; Personal Loans from Dec 05 to Sept 06
Responsibilities:

 Managed the Personal Loan (UBL-Money) product Jan 2006 to Sept 06 in nine cities.
 Helped Develop the book from scratch to its current portfolio size of over pkr 1 billion in 4 months.
 Business management includes, market sizing, goal setting, capacity planning and budget forecasting.
 Sales force Management of 200+ resources – Nation-wide.
 Responsible for front end staff hiring / training.
 Responsible for managing country volume
 Closely coordinate with branches to resolve day to day issues.
 Responsible for service delivery at all touch points for customer.

United Bank Ltd
Working as Regional Sales Head; Auto Financing South Region from Aug 05-Dec 05
Responsibilities:

 Responsible for the entire south region that includes Karachi, Hyderabad and Quetta
 Developed the Auto Sales Structure in more than 130 branches of the region plus dealers network
 Maintaining corporate relationship to boost bulk deals
 Build a strong relationship within the Dealers and Manufactures
 Analyzing different accounts segments of the branch to cater for Asset Sales.
 Designed the compensation structure for Branch Mangers and Dealers Sales Team
 Responsible for all Relationship Mangers training and development.
 Responsible for preparing departmental budget
United Bank Ltd
Working as Regional Sales Head; Credit Cards Branch Network from Oct, 2003 –July 05

Responsibilities:

 Responsible for the entire south region that includes Karachi, Hyderabad and Quetta
 Developed the Branch Card Sales Structure in more than 130 branches of the region
 Maintaining corporate relationship to boost deposit base of the branches
 Build a strong relationship within the branches
 Analyzing different accounts segments of the branch to cater for Asset Sales.
 Designed the compensation structure for Branch Mangers and Branch Sales Team
 Responsible for all Relationship Mangers training and development.
 Responsible for preparing departmental budget
 Responsible for the Branch Card Sales Productivity


Citibank N.A.
Working as Relationship Manager; Card Sales from October, 1999 to Oct 2003

Responsibilities:
 Managing the team of 40 Sales Executives responsible for promoting Asset sales Products through Direct Sales Associates.
 Increasing the total Bank’s portfolio by introducing value added products to high net worth organizations.
 Maintaining corporate relationship with multinational companies.
 Responsible for training and development of Sales Executives.
 Analyzing financial statement of the companies and design affordable products based on sound financial standing.
 Managing the financial activities of the unit in order to ensure bottom line profitability.
 Representing the Asset Sales Department in the committee of Service Hurdle Solutions for solving inter departmental issues.
 Responsible for hiring, training and coaching of sales representatives.
 Implemented training courses for new recruits – speeding profitability
 Managed the bottom line profitability of Direct Sales Associates.
 Responsible for preparing departmental budget and controlling the expense lines.
 Achieved the sales targets assigned by the management
 Introduced monthly sales promotion to ensure productivity, good morale and team spirit.
 Responsible for streamlining the process of Sales Force Management and ensuring legal compliance.
 Making monthly product profitability report (PPR)


Citibank N.A.
Working in Treasury Dept. (G.C.B) from July 98 to Sept.99.

Responsibilities:
 Responsible for State Bank reporting of Remittances, Dollar Bond and 3rd Currency Conversion.
 Make a consolidated report for Treasury Trader.
 Created nearly zero defect environments at work place.

Citibank N.A.
Working as Mentor (Credit Card Dept.) From Jan 98 to June 98.

Responsibilities:
 Obtained, maintained and retained total strength of 22 team members at all the time.
 Conduct several training program for the development of team members
 Identified new target market that increased productivity of the team members.

HONOR AND ACHIEVEMENTS

Awards at UBL & Citibank  Top NSM Award in unsecured business
 Top RSH Award for establishing Branch Card Sales Structure
 Attend International conference of Autos Dealers in London
 Attend International course on VISA
 Successfully clear the course on Consumer Credit (Citibank)
 Top Relationship Manager in the month of May 2002
 Top Relationship Manager to induct more CCM companies.
 Sales person of the quarter 1997.
 Sales person for the month Sep 97 and Feb’ 98
 Surprise award for improving approval rate of Credit Cards.
 Development courses at Citibank N.A.


EDUCATION

Bachelor of Commerce 1994 – 1995
Passed from Karachi University

Matriculation 1990-1991
PAF School Sharah-e-Faisal, Karachi
(affiliated from Federal Board Islamabad )

Professional Course  MS Office
 MS Excel
 MS Word
 MS Power Point
 Using Internet & Email
Other Interest • Reading books related to marketing, financial institution &
Global Economy
• Playing Cricket
• Music


REFERENCES AND FURTHER DOCUMENTS WILL BE AVAILABLE UPON REQUEST

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