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Content & Outreach Specialist - FinTech/Personal Finance

Company: ValueChampion (Value Asia LLC)
Location: New York
Posted on: September 17, 2020

Job Description:

Company DescriptionValueChampion is an Asia-focused fintech startup in New York that is providing guides & tools to help consumers make better financial decisions.--Launched in 2015 within another fintech startup in the US, ValueChampion has grown to be one of the leaders in its space in Singapore and Korea, and is growing in other countries in the region. Our content, tools, and expertise have been featured in publications such as CNN, CNBC, the Straits Times, Yahoo Finance, Channel News Asia and many other major media outlets globally.ValueChampion cultivates an entrepreneurial, diverse and intellectually curious culture while also being supportive and committed to career development.Content & Outreach SpecialistThis position is for an immediate start and is based in NYC (remote working currently due to COVID related shutdown).We're looking for a Content & Outreach Specialist who will be responsible for creating the best in class personal finance content & distributing it across the web. The ideal candidate will have a passion for personal finance and all things money, while also understanding the impact of current events. They will have a keen eye for story structure, maintain the highest standard of accuracy and have experience breaking down complicated topics for a casual audience.As a content specialist, you will be responsible for creating high quality personal finance content related to various lifestyle topics to represent our brand. This includes 1) creating an editorial calendar & strategy that targets the biggest consumer needs & the hottest trends related to personal finance, 2) recruiting & training freelancers to create content in our signature ValueChampion style, and 3) working with our internal research analysts to create research reports to generate buzz & PR success.As an outreach specialist, you will be responsible for building backlinks from various media sites & expanding our brand presence on the web. This includes 1) conducting outreach & PR activities to spread our content and research to relevant media channels, 2) building expert/contribution relationships with siteowners, editors and journalists, 3) identifying their editorial calendars to inform our content pipeline and, to the extent that there's capacity, 4) spearheading our social & newsletter strategy to expand our total audience in our target markets.*Important:Please send a cover letter that answers the following questions to career@valuechampion.asia along with your resume. You will not be considered without this cover letter.Why did you choose your college major?--Why are you interested in joining a FinTech startup, specifically ValueChampion?What is one thing you would improve about our media strategy (blog, social, newsletter, etc.)? How would you improve it?--Qualifications3+ years of experience editing personal finance stories for a media company, capable of managing a dozens of freelance writersSomeone who is unable to read the news without asking 20 interesting, unanswered questions that can become terrific story assignmentsMeticulous approach to work and an eye for detail while maintaining a perspective of the totality of the projectExperience with PRExperience with Ahrefs.com & SEMRushDemonstrated history of being a self-starter with a strong work ethic and constant drive for improvementCollaborative team player with ability to work independently and manage multiple projects/tasksExceptional verbal and written communication skillsPrioritize tasks based on their likely effectiveness and ability to be implementedBonus: Some experience building a social media presence and newsletterBonus: Demonstrated experience or interest in personal financeBonus: Experience with Google Analytics, Google Search Console & Adobe productsBonus: Cultural familiarity with any of the target geographies (Singapore, India & Hong Kong)Bonus: Being fluent in Korean and/or ChineseResponsibilitiesReport to the CEO of ValueChampion and help create editorial calendar & content strategy for new blog content & research studies, based on research into consumer needs, media partner feedback and general trendsFollow relevant news, trends and competitors' content, as well as conduct extensive research into assigned financial topics to develop expertiseRecruit and assign projects to freelance staff writersEdit copies for accuracy, style and clarity, making sure to support the story with hard dataBuild relationships with journalists & media sites in our target geographies, establishing ValueChampion as a source of expertise, information and syndicated content for them (link prospecting research and media list creation, email and phone outreach to link prospects, documentation and reporting on link outreach success)Build our social media presence as well as newsletter--The Fun StuffThis is an opportunity to join a fast-paced and ambitious Fintech startup with a track record of success.We provide competitive salaries and generous benefits including daily lunch, health coverage (employee premiums 100% covered), 401k plan (with 3% match), flexible PTO/vacation, pre-tax commuter benefits, subsidized gym memberships and frequent company outings and get togethersWe promote a fluid and meritocratic structure that encourages experimentation, collaboration and open communicationOpportunity to work and hang out with bright coworkers who embrace learning and teaching

Keywords: ValueChampion (Value Asia LLC), New York , Content & Outreach Specialist - FinTech/Personal Finance, Accounting, Auditing , New York, New York

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