Senior Marketing Team Lead
Company: Verisk Financial
Location: New York
Posted on: January 16, 2022
As one of the original innovators in lending, credit, fraud, and
spend analytics, Verisk Financial integrates one of the industry's
largest sets of data to help banks, financial regulators,
retailers, and media companies grow their businesses. We combine
data with predictive analytics to uncover new consumer and business
insights and integrate this data with the most technologically
Verisk Financial - Argus---is a leading provider of intelligence,
decision support solutions, and advisory services to financial
institutions across the global commerce ecosystem. Our clients
include more than 50 top U.S., Canadian, and other international
financial organizations, regulators, payment providers, merchants,
and media. Argus is the leading source of segment-level portfolio
management benchmarking data, analytics, models, and advisory
services. We maximize value delivery to clients by combining
proprietary data sets, cutting-edge software and analytic tools,
domain expertise, and our unique results-oriented approach.
Customers worldwide use our services for tailored data management
solutions that include business intelligence platforms, profile
views, mobile data solutions, enterprise database services, and
fraud risk scoring algorithms for marketing, fraud, and risk
mitigation. Our clients gain competitive advantage from our
exclusive focus on leveraging global best-in-class analytics and
methodologies to help achieve their business and regulatory
objectives.---To learn more about Argus please visit us
at:---www.argusinformation.com.---We are proud to be a part of the
Verisk family of companies!
At the heart of what we do is help clients manage risk. Verisk
(Nasdaq: VRSK) provides data and insights to our customers in
insurance, energy and the financial services markets so they can
make faster and more informed decisions.
Our global team uses AI, machine learning, automation, and other
emerging technologies to collect and analyze billions of records.
We provide advanced decision-support to prevent credit, lending,
and cyber risks. In addition, we monitor and advise companies on
complex global matters such as climate change, catastrophes, and
But why we do our work is what sets us apart. It stems from a
commitment to making the world better, safer and stronger.
It's the reason Verisk is part of the UN Global Compact
sustainability initiative. It's why we made a commitment to
balancing 100 percent of our carbon emissions. It's the aim of our
"returnship" program for experienced professionals rejoining the
workforce after time away. And, it's what drives our annual
Innovation Day, where we identify our next first-to-market
innovations to solve our customers' problems.
At its core, Verisk uses data to minimize risk and maximize value.
But far bigger, is why we do what we do.
At Verisk you can build an exciting career with meaningful work;
create positive and lasting impact on business; and find the
support, coaching, and training you need to advance your career. We
have received the Great Place to Work - Certification for the fifth
consecutive year. We've been recognized by Forbes as a World's Best
Employer and a Best Employer for Women, testaments to our culture
of engagement and the value we place on an inclusive and diverse
workforce. Verisk's Statement on Racial Equity and Diversity
supports our commitment to these values and affecting positive and
lasting change in the communities where we live and work.
- Manage a small team of 5 FTE digital marketers focused on
executing GTM strategies, including integrated product marketing,
email marketing, event marketing, social media, PR and demand
- A clear communicator with emotional intelligence and
organizational planning to oversee timelines and deliverables as
well as team resourcing for effective campaigns.
- Lead with the ability to mentor and train team members on
digital marketing and stakeholder engagement. Evaluate team
accountability and development areas for success.
- Manages tactical execution of budget items including managing
vendor relationships, invoices and contracts.
- Promotes the 'One Verisk' brand and aligns campaign tactics to
overarching Verisk Financial Marketing Communications strategy.
- Interface with business unit heads across Banking & Payments
and Fraud & Risk solution areas to prioritize key tasks, provide
GTM deliverables and manage expectations.
- Identify thought leadership opportunities with SMEs and build
partnerships with Sales and Business Development teams to drive
- Focus on creating client-centric campaigns to drive
top-of-the-funnel engagement as well as potential to educate and
engage existing Banking & Payments client base for deeper wallet
- Leverage marketing automation (preferably Pardot/Salesforce) to
capture MQL (Marketing Qualified Leads) and MQA (Marketing
Qualified Accounts) via integrated digital channel client
- Measure and track real-time effectiveness of campaign tactics
using pipeline metrics, marketing KPIs, and dashboards outlined by
leadership to be agile and targeted in approach.
- Create sales enablement tool kits to support the full client
journey, starting with the client and working backwards to solve
complex client challenges with education on solutions.
- Experience managing and creating simple and engaging content
for B2B digital channels, such as web, email, social media
(primarily LinkedIn) as well as virtual event experiences.
- Manage in-house content specialists and external content
designers to craft more visual, interactive campaigns across
channels (infographics, videos, podcasts, events and paid media
- Potential to transform existing channels to create a more
simple, consistent brand and process. Qualifications
- Bachelor's degree Marketing or Business preferred with a
minimum of 8+ years' related experience with progressive managerial
- People management skills and team leadership along with
integrated digital marketing experience (i.e. web, email, social,
content marketing, PR and events)
- Demonstrated ability to anticipate and solve practical problems
or resolve issues.
- Analytical capabilities and experience facilitating budgetary
- Experienced cross-functional leadership within a SaaS tech
and/or business services-based organization.
- Background in Banking, Payments, Fraud and Risk as well as
interest in Data or Fintech preferred.
Verisk Analytics is an equal opportunity employer.
All members of the Verisk Analytics family of companies are equal
opportunity employers. We consider all qualified applicants for
employment without regard to race, religion, color, national
origin, citizenship, sex, gender identity and/or expression, sexual
orientation, veterans status, age or disability.
Unsolicited resumes sent to Verisk, including unsolicited resumes
sent to a Verisk business mailing address, fax machine or email
address, or directly to Verisk employees, will be considered Verisk
property. Verisk will NOT pay a fee for any placement resulting
from the receipt of an unsolicited resume.
Consumer Privacy Notice
At Verisk, the health and safety of our people is our number one
priority. Effective November 15, 2021, and subject to applicable
law, all prospective hires for office based roles or roles that
support any of our businesses' government contracts will be
required to demonstrate that they are fully vaccinated against
COVID-19 by their start date, or qualify for a legally-required
medical or religious accommodation to this vaccination requirement,
as a condition of employment. Hired candidates who do not
demonstrate that they are fully vaccinated against COVID-19 by
their start date, and who have not been approved for a
legally-required medical or religious accommodation will no longer
meet the requirements for employment and their offers of employment
will be immediately rescinded, in accordance with applicable
Keywords: Verisk Financial, New York , Senior Marketing Team Lead, Accounting, Auditing , New York, New York
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