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Senior Manager, Digital

Company: Carat
Location: New York
Posted on: May 16, 2022

Job Description:

Company Description

A global agency network, dedicated to our clients' long term, sustainable growth. We deliver growth through fully integrated solutions and are powered by Dentsu Group's best-in-class media, data, technology and content capability. Across the world we work hand in hand with our clients' other agencies, and tap into our vast landscape of innovators, from tech giants to upstart startups.

Dentsu's integrated network of agencies is purpose-built to help clients navigate, progress and thrive in a world of change. To champion meaningful progress with and for our clients, we are organized in a way that puts our clients and their customers at the center of everything that we do. Our connected tools, products and capabilities are focused on delivering human-centric, integrated solutions -- seamlessly bringing together all of the creativity, media and CXM expertise of our network in service of both growth & good.

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description

The Senior Manager, Digital is a base-level management position. This lynchpin position is accountable for all aspects of the planning, implementation and tracking of the assigned client's online campaigns. The Senior Manager partners with the AMD or Director setting the strategic tone for the assigned accounts. The Senior Manager assists in the creation of all important digital plans and presentations. The Senior Manager is expected to have a strong working knowledge of the media space (including traditional media) and available media research. The Senior Manager may be responsible for managing a team - developing their skills, evaluating their performance, and managing their growth. In addition to their core account assignments, the Senior Manager is expected to take part in larger areas of agency development - aiding new business, and participating on committees and task forces. This role is a step toward greater leadership within the agency.


Media Planning And Execution
Work with senior team members to set digital program planning and negotiation strategies
Write front end (digital strategies and objectives) of plans and present in collaboration with traditional planning team to client ensuring recommended tactics, partners and programs deliver against stated goals
Oversee plan negotiations
Act as a final resource for team related to all inventory, billing and invoice discrepancies
Act as the internal point person, where appropriate, with Comms Planning, Insight, & Finance teams
Ensure constant communication between Ad Ops and various creative agencies (and other external partners) and ensure brand/team processes align
Develop and maintain timelines for all projects

Client & Internal Relationships
Maintain client relationships at appropriate levels
Understand the client needs
Manage deliverables expectations with Comms Planning Team
Where appropriate, grows business opportunities within current clients
Thoroughly understanding of all elements of the brand and specifically its strategic target and prime prospects
Looks to identify opportunities to offer agency service line offerings to existing clients
Serve as a resource for Associates and Assistants for advice, counsel and mentorship
Lead face to face client and vendor meetings
Participate and present in New Business efforts and presentations, where appropriate
Establishes strong internal relationships with other service line personnel

Strategic Thinking & Leadership
Balance, prioritize and properly assign work associated with multiple, concurrent projects
Provide guidance to team members and nurture/promote team environment
Ensure key information is being provided to the team regarding client issues, internal agency issues, changes in account status, etc.
May be responsible for constructing and delivering accurate, honest and timely performance management documents
Is mindful of the client's point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
Breaks down problems and issues into critical parts which can be resolved
Oversees management of specific projects as assigned
Oversee team activities, maintain overall plan quality control
Is an engaged member of the media industry, and proactively solicits and contributes innovative ideas

Communications Skills
Express oneself clearly and concisely in oral communications
Write in a clear, compelling and concise manner
Organize ideas and information logically and sequentially
Develop media presentation materials that are clear, compelling and persuasive
Adapt communication style to relevant audience
Establish and maintain communications process with Media group and account team
Constructively edit and review the writing of media documents (timelines, media focus, RFPs, plans, client memos, and correspondence)
Maintain frequent/as needed communication with the client and disseminate pertinent client information to the media team
Move audience to desired action through clear and persuasive delivery of information

Bachelor's Degree
5 -7 years media experience including at least 3 years in digital media planning
Experience in online marketing and current knowledge of trends and innovations in traditional and digital media
Experience creating and selling media programs
Ability to articulate strategic foundation for their development
Balanced ability to perform analytically and creatively
Advanced computer skills (MS Word, Excel, PowerPoint)
Proven leadership skills and management experience

What You Get

Additional Information
Generous paid holiday schedule
Flexible Working Options-WFH, visit office if that's your preference
Opportunity to get experience with a variety of leading brands
Comprehensive healthcare plans
401(k) with employer match
Flexible time-off
16 weeks paid parental leave

The anticipated salary range for this position is $85-$90k. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Keywords: Carat, New York , Senior Manager, Digital, Accounting, Auditing , New York, New York

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