Senior Manager, Brand Marketing US and Americas, CIB
Company: Standard Chartered Bank
Location: New York
Posted on: January 27, 2023
Job Description:
Job Description - Senior Manager, Brand Marketing US and
Americas, CIB (2200027296) Senior Manager, Brand Marketing US and
Americas, CIB - ( 2200027296 ) Job : Brand, Marketing Primary
Location Schedule : Full-time Employee Status : Permanent Posting
Date : 07/Nov/2022, 12:56:49 PM Unposting Date : Ongoing Job
Summary This role partners with the Corporate & Institutional
Banking (CIB) Americas business at both strategic ideation ,
planning, delivery and execution level of the client engagement
strategy. The role will develop and execute holistic marketing
campaigns/programs and activities that can be measured in terms of
its contribution to brand building and business targets/objectives.
Responsibilities
- Determining overall CIB marketing strategy for USA and LATAM,
working closely with Head, CCIB Americas and USMT, Product Heads
ensuring alignment with regional and global strategies
- Contribute to overall CABM vision/priorities as a team leader
in the CABM Americas team.
- Work with the CABM Americas team to deliver a holistic and
coordinated Marcom plan across the Americas and also aligned with
the wider EA team for cross regional strategy
- Work with the functions regional/group teams to manage and
implement key projects and strategy chances across the bank
- Understand and communicate the regional/group strategy to teams
under the area of responsibilities. Business
- Accountable to Regional Head of Brand & Marketing EA to drive
the marketing strategies, whilst maintaining and balancing Regional
/ Group wide standards
- Work with the team to develop plans for CCIB marketing
disciplines, delivering quality activities to drive exceptional
client level experience backed up by well-designed actionable
metrics that are used for future decision making.
- Design and execute campaigns to meet business needs, delivering
quality activities to drive exceptional client experiences - on
plan, on budget and on time
- Drive digital strategy and effective use of digital platforms
across the Bank for all marketing campaigns.
- Provide direction on leveraging research insights to strengthen
Customer Value Propositions and Thought Leadership positions to
Country Management Teams, integrating them into CIB marketing
plans
- Use competitor and research insights to provide thought
leadership to formulation of marketing strategy that supports
Americas brand & marketing and business strategy
- Develop, socialise and implement the annual marketing
plan/calendar
- Project manage enterprise marketing campaigns and programs to
include Global and Regional Sponsorships
- Drive digital marketing with the business teams using existing
digital platforms and support amplification of relevant content
across a spectrum of digital, website, social media and traditional
media channels, ensuring consistent messaging across all client
touchpoints
- Forecast, measure and report on all marketing activity results
within agreed deadlines
- Ensure the measurement and reporting of marketing campaigns to
understand and gain insights on their performances against business
objectives and ROIs.
- Proactively lead joint planning sessions; coordinating with all
stakeholders to deliver end to end activities.
- Plan and execute virtual and physical events ranging from
private roundtables to large scale conferences, with the key
objectives of building a positive brand profile and promoting the
bank's capabilities.
- Deliver localised sponsorship activation programmes, leveraging
any bank sponsorship assets to elevate client experiences and
achieve target outcomes.
- Align and support Regional and Group's marketing initiatives,
develop and localise client communication and marketing
materials.
- Oversee the production of all marketing materials and marketing
campaigns, organising events, liaising with external agencies and
vendors to ensure deliverables. Manage and work with agencies
Processes
- Develop regional plans supporting the overall global business
goals and drive impactful engagement between CABM global and
regional teams, providing guidance on localisation of global
strategies, programs and implementation of these in region.
- Develop measurement frameworks, metrics and KPIs that ensure
marketing strategies are effective and impactful.
- Work with supply chain management and legal and compliance
teams to effectively manage vendors, including sponsorship
agreements.
- Identify areas for process improvement and recommend ways to
increase functional effectiveness and improve operational
efficiencies
- Provide input into regular senior executive updates on a timely
basis ensuring the campaigns and plans ROI are clearly included and
articulated/ People & Talent -
- Work with Regional Head of Brand & Marketing to create a strong
professional team of Marketing professionals
- Share and advise on best practices and emerging industry
developments on Marketing professions across the country
- Enhance leadership capability and create a culture of talent
development and empowerment in CIB Marketing team. Champion
capability and training requirements for the CIB Marketing
team.
- Coach the CIB Marketing team to enhance their professional and
management skills and provide career advice for their continuous
development
- Assess and measure the team's activities to ensure alignment
with plans, forecasts and capacity models.
- The role holder requires leadership, outstanding stakeholder
management and experience and skills in event management and client
engagement,.
- Raise the bar on conduct and demonstrate how we are here for
good to clients and colleagues.
- Lead through example and build the appropriate culture and
values. Set appropriate tone and expectations across the team and
work in collaboration with all partners, internal and
external.
- Responsible for maintaining Marketing standards and Brand
compliance.
- Manage marketing standards to reinforce overall SC brand
positioning through consistency in tone, manner, look and
feel.
- Ensure oversight and application of the policies as they relate
to the CABM activities across the region. Governance -
- Ensure compliance with Bank's marketing and event
standards
- Adhere to policies including escalation and compliance
requirements, and follow any other relevant internal controls and
procedures as they relate to process, products, policies, and
regulations
- Take personal responsibility for embedding the highest
standards of ethics, including regulatory and business conduct,
across Standard Chartered Bank. This includes understanding and
ensuring compliance with, in letter and spirit, all applicable
laws, regulations, guidelines and the Group Code of Conduct.
- Effectively and collaboratively identify, escalate, mitigate
and resolve risk, conduct and compliance matters. Key stakeholders
Internal
- Regional EA CABM Team.
- Group, region and country levels Corporate Affairs, Brand &
Marketing (CABM) teams
- Corporate & Institutional Banking (CIB) - relevant stakeholders
and business partners
- Operations and Finance
- Supply Chain Management
- Compliance, Anti-Bribery Compliance
- Strong partnership with multiple internal stakeholders to
jointly drive key initiatives External
- External event vendors and partners
- Advertising agencies Other Responsibilities Embed Here for good
and Group's brand and values in Corporate Affairs Brand &
Marketing, Europe & America;.Perform other responsibilities
assigned under Group, Country, Business or Functional policies and
procedures Qualifications Training, licenses, memberships and
certifications
- 10+ years of marketing experience, preferably within the
financial services industry
- Ability to translate business objectives into strategic
marketing content, campaigns and/or events with a digital-led
focus
- Excellent events management experience, including use of
virtual platforms for webinars and hybrid events
- Good understanding of B2B marketing and media
- Ability to identify trends, analyse potential solutions and
gain commitment to recommendations
- Strong project management and administrative skills. Able to
work with matrix teams locally and regionally, manage multiple
projects and meet strict deadlines
- Excellent communication skills (written and spoken) and
stakeholder management skills
- Proactive and positive attitude, with a creative eye and good
problem-solving skills
- Strong knowledge of Microsoft Office suite About Standard
Chartered - We're an -international bank, nimble enough to act, big
enough for impact. For more than 160 years, we've worked to make a
positive difference for our clients, communities, and each other.
We question the status quo, love a challenge and enjoy finding new
opportunities to grow and do better than before. If you're looking
for a career with purpose and you want to work for a bank making a
difference, we want to hear from you. You can count on us to
celebrate your unique talents. And we can't wait to see the talents
you can bring us.
Our purpose, to -drive commerce and prosperity through our unique
diversity, together with our brand promise, to be -here for good
-are achieved by how we each live our -valued behaviours. When you
work with us, you'll see how we value difference and advocate
inclusion. Together we:
- Do the right thing -and are assertive, challenge one another,
and live with integrity, while putting the client at the heart of
what we do
- Never settle, -continuously striving to improve and innovate,
keeping things simple and learning from doing well, and not so
well
- Be better together, -we can be ourselves, be inclusive, see
more good in others, and work collectively to build for the long
term
- In line with our Fair Pay Charter, -we offer a competitive
salary and benefits to support your mental, physical, financial and
social wellbeing.
- Core bank funding for retirement savings, medical and life
insurance, -with flexible and voluntary benefits available in some
locations
- Time-off -including annual, parental/maternity (20 weeks),
sabbatical (12 weeks maximum) and volunteering leave (3 days),
along with minimum global standards for annual and public holiday,
which is combined to 30 days minimum
- Flexible working -options based around home and office
locations, with flexible working patterns
- Proactive wellbeing support -through Unmind, a market-leading
digital wellbeing platform, development courses for resilience and
other human skills, -global Employee Assistance Programme, sick
leave, mental health first-aiders and all sorts of self-help
toolkits
- A continuous learning culture -to support your growth, with
opportunities to reskill and upskill and access to physical,
virtual and digital learning
- Being part of an inclusive and values driven organisation, -one
that embraces and celebrates our unique diversity, across our
teams, business functions and geographies - everyone feels
respected and can realise their full potential.
- Recruitment assessments - -some of our roles use assessments to
help us understand how suitable you are for the role you've applied
to. If you are invited to take an assessment, this is great news.
It means your application has progressed to an important stage of
our recruitment process. The salary range for this role is 127,200
USD to 206,700 USD.
Keywords: Standard Chartered Bank, New York , Senior Manager, Brand Marketing US and Americas, CIB, Accounting, Auditing , New York, New York
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