Head of Demand Generation
Company: harvey.ai
Location: New York
Posted on: October 31, 2024
Job Description:
Why HarveyHarvey is a secure AI platform for professionals in
law, tax, and finance that augments productivity and automates
complex workflows. Harvey uses algorithms with reasoning-adept LLMs
that have been customized and developed by our expert team of
lawyers, engineers and research scientists. We've found product
market fit and are scaling our team very quickly. Some reasons to
join Harvey are:
- Exceptional product market fit: We have partnered with the
largest law firms and professional service providers in the world,
including , , O'Melveny & Myers, , KKR, and many others.
- Strategic investors: Raised over from strategic investors
including Sequoia, Google Ventures, Kleiner Perkins, and the OpenAI
Startup Fund.
- World-class team: Harvey is hiring the best from DeepMind,
Google Brain, Stripe, FAIR, Tesla Autopilot, Glean, Superhuman,
Figma, and more.
- Partnerships: Our engineers and researchers work directly with
OpenAI to build the future of generative AI and redefine
professional services.
- Performance: $0-30M ARR in the last 18 months.
- Compensation: Top of market cash and equity compensation.Role
OverviewAs Harvey's first demand generation hire, you will
establish our demand generation discipline, using digital marketing
to accelerate our company's growth. You will drive pipeline growth
for Harvey - and set the standard for what demand generation
marketing looks like for generative AI products. You'll partner
closely with our senior cross-functional leadership, across our
GTM, Product, and design teams to increase our visibility and drive
demand from prospects.Responsibilities
- Develop and implement a roadmap for our demand generation
marketing engine across organic and paid channels in partnership
with sales, product, and marketing teams.
- Establish quarterly and annual goals, manage a budget, and
build out the initial infrastructure to execute on and measure
against these goals.
- Own strategy and implementation across priority channels to
make them efficient growth levers for Harvey
- Onboard and manage new tools and agencies as needed.
- Partner with GTM to drive aligned perspectives on the sales
funnel, define milestones like MQLs and SQLs, and work together to
win target accounts.Qualifications
- 6+ years of experience in growth marketing, web optimization,
SEO, email marketing, paid social ads, or related fields, with a
deep understanding of how to sell B2B products.
- Experience using tools like Google Ads, LinkedIn Ads,
Salesforce, Marketo, ZoomInfo.
- Proven experience of building digital marketing programs from
scrappy pilots to scaled teams.
- Are a strong communicator and able to effectively articulate
insights and recommendations to both technical and non-technical
audiences.
- Data driven and analytical, but not myopic to incremental A/B
test results - you can see the forest for the trees.
- Are proactive, detail-oriented, and capable of managing
multiple projects simultaneously in a fast-paced environment and
industry.
- Share a passion for AI and its potential to transform
professional services.Harvey is an equal opportunity employer and
does not discriminate on the basis of race, gender, sexual
orientation, gender identity/expression, national origin,
disability, age, genetic information, veteran status, marital
status, pregnancy or related condition, or any other basis
protected by law.
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Keywords: harvey.ai, New York , Head of Demand Generation, Accounting, Auditing , New York, New York
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