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Events Marketing Manager, Americas

Company: PEI Media
Location: New York
Posted on: December 7, 2017

Job Description:

PEI Alternative Insight

Focused only on alternative asset classes

PEI is the specialist information group that focuses only on alternative asset classes. These have become essential components of many investors allocation strategies globally and we major in private equity, real estate, private debt and infrastructure whilst also engaging with emerging new asset classes too.

As investors have sought both superior yield and prudent diversification, so alternative assets have grown in importance for all types of investor everywhere.

These asset classes are themselves driven by fundamental macro-economic factors: as companies use equity capital to grow and develop, as real estate assets continue to house economic activity, as the provision of debt capital grows beyond the old orthodoxies of the banking industry and as countries seek to improve the infrastructure that makes their economies - and societies - run.

PEI has deep connections with the sources of investment capital including public sector and company pension plans, insurance groups, endowments and family offices - as well as with the fund managers who raise and deploy the funds these investors allocate to. We also have an extensive, global network of relationships with finance and service providers such as commercial and investment banks, law firms, investment advisors, accountants and consultants - who support these two groups. And thanks to our regional office hubs we can connect with all these communities in every corner of the world all of the time.

Requirements

This role reports to the Head of Events Marketing, Americas

Responsibilities will include:

* Creating and managing marketing strategies and campaign plans for the Private Equity, Infrastructure and Agriculture portfolios in America
* Monitoring performance of marketing channels to ensure that budgets are allocated most profitably
* Identifying potential media partners and agreeing/fulfilling mutually beneficial agreements
* Overseeing social strategies for both Infrastructure and Agricultural channels
* Ensuring brand consistency in messaging and creative
* Working closely with delegate sales team to ensure lead flow and weekly call schedules are agreed
* Briefing and managing external PPC agency for all owned events
* Launching and running event websites, ensuring uniformity on global brand level, including updating agenda and speaker lists
* Working closely with global design teams and external contractors to brief in creative assets for campaigns
* Creating and managing delegate email campaigns in dotmailer
* Working with international marketing team to review campaign plans to avoid overlap
* Data strategy, briefing, manipulation and audience segmentation
* Reporting on revenue performance
* Managing post show reporting (internal and external) and audience analysis

Candidate requirements
* Bachelor degree in Marketing, communications or marketing related field
* Have 2+ years of B2B marketing experience
* Proven experience in marketing (preferably events)
* Strong organizational skills with the ability to multi-task and prioritise
* Advanced knowledge of Excel and excellent numeracy
* Experience in campaign planning, implementation and analysis
* Be energetic and confident with excellent copywriting skills and enjoy working as part of a team
* HTML and Adobe photoshop experience (preferred but not necessary)
* Experience in software based marketing platforms in email, content management systems, databases and analytics. Brand experience preferred.
* Experience in database management and data research

Benefits

People who thrive at PEI are smart, ambitious and committed. The successful applicant will understand the value of teamwork yet desire to make a personal impact and will be passionate and energetic about what they do. We can provide an exciting career opportunity where personal growth and advancement is aligned to the rapid development of an award-winning company.

Keywords: PEI Media, New York, Events Marketing Manager, Americas, Accounting, Auditing, New York, New York

Click here to apply!

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