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Senior Manager, Digital Analytics

Company: Wyndham Worldwide
Location: Parsippany
Posted on: April 18, 2019

Job Description:

Wyndham Hotels & Resorts is now seeking a Senior Manager, Digital Analytics to join our team at the Parsippany - 22 Sylvan Way location in Parsippany, New Jersey. Job Summary The ideal candidate will be a self-starter with a strong aptitude for analytics. He/she will lead analysis and reporting that will drive key decisions for improving performance via Wyndham Hotels & Resorts' expansive brand websites. This position is responsible for all aspects of web analysis, including: analysis planning, defining data requirements, extracting and managing data, conducting analysis, and communicating conclusions/recommendations to stakeholders. This position will primarily work in transactional web analytics, but other ad-hoc business analytics projects will also be required. This role will also be responsible for managing the Sr. Digital Marketing Analyst and overseeing all campaign ID management and governance. To be successful, the ideal Sr. Manager, Digital Analytics will demonstrate a thirst for knowledge and natural curiosity that facilitates rapid learning of Wyndham's business model and our data infrastructure at a scale that supports our network of 9,000+ hotels worldwide. Candidates must be self-motivated, detail-oriented, have the ability to work with limited supervision, and be comfortable in an environment of constantly changing priorities Essential Job Functions 1. Manage campaign reporting and governance across our domestic and international teams to assess 100k+ off-site acquisition and on-site merchandising efforts utilizing Adobe Analytics. Digital Production, Integrated Media, International Teams, Marketing Analytics 2. Manage digital attribution efforts to inform spend and resource allocation by overseeing model inputs, conducting analysis, and providing strategic recommendations. Digital, Marketing Analytics, Integrated Media, Finance, Executive Team 15% 3. Support the digital analytics effort by creating standard and ad-hoc online marketing reports across multiple channels and systems utilizing Adobe Analytics, MicroStrategy, and other data platforms. Integrated Media, Loyalty, Brand Marketing, Brand Operations, Digital Product, Digital Production, Digital Content & Creative, Revenue Management, Marketing Analytics, Finance, International Teams, Legal 10% 4. Work collaboratively with team members to conduct holistic analyses of the organization's efforts, identify key trends, and provide recommendations to stakeholders. Integrated Media, Loyalty, Brand Marketing, Brand Operations, Digital, Revenue Management, Marketing Analytics 10% 5. Assess business needs and provide ongoing recommendations for new analysis and data models to keep us on the cutting edge of digital reporting and analysis Integrated Media, Loyalty, Brand Marketing, Brand Operations, Digital, Revenue Management, Marketing Analytics, Finance, International Teams 10% 6. Collaborate with department leaders regularly to determine needs and build self-service dashboards using Adobe Analytics to track KPIs, analyze web/multi-channel data, and report findings. Loyalty, Brand Marketing, Brand Operations, Digital, Revenue Management, Marketing Analytics 10% 7. Oversee UAT efforts across all of our digital platforms to ensure accurate tracking of our digital data. IT, Digital Product, Marketing Analytics 8. Evangelize digital data across the organization to promote data democratization and discovery for key stakeholders by leading Adobe Analytics trainings and presentations for all domestic and international business teams. Loyalty, Brand Marketing, Brand Operations, Integrated Media, Digital, Revenue Management, Marketing Analytics, Finance, Business Intelligence, IT, International Teams Education & Experience Abilities/Key Competencies/Skills Experience with a web analytics tool required (Adobe Analytics, Google Analytics, etc.) Experience with a BI reporting tool preferred (MicroStrategy, Tableau, Power BI, etc.) Experience with campaign reporting required Experience with campaign ID governance tools a plus (Claravine) Experience managing direct reports or previous leadership experience required Must be an expert in PowerPoint, Word, Excel, and Outlook Must have advanced knowledge of Excel (advanced formulas, pivot tables, etc.) Familiarity with statistical and data modeling techniques required Must be able to show initiative in job performance, including anticipating what needs to be done before it becomes a necessity Must have the ability to multi-task and prioritize projects Must be a team player and have the ability to coordinate cross-functional efforts with all levels of the organization Must be a self-motivator who delivers results with minimal supervision Must have strong communication skills, both written and verbal Experience/Certificates/Education Bachelor's degree required, Master's degree preferred Experience in the hospitality industry a plus Must have 4+ years of experience in a web analytics role Complexity The individual will make project level task decisions, provide recommendations, and offer strategic input, though overall authority for final decisions for strategy will lie with the Director. The individual will meet independently with key stakeholders and functional teams. This role will have supervisory responsibilities. Scope/Financial Responsibility This role will not manage spend, but will be responsible for providing recommendations to help drive Central Contribution revenue for the organization. COMPANY OVERVIEW: Wyndham Hotels & Resorts is the largest hotel franchisor in the world and a leading hotel management company. We stand 20 brands strong across 9,000 hotels in more than 80 countries, and we offer the most diverse collection of hotel experiences in the world. Our iconic brands, united by the richest and simplest rewards program in the business, make hotel travel possible for all. Our hotel owners are the stewards of our brands, and together, we champion everyday travelers. We believe guests deserve great experiences, and our robust portfolio?distinguished by our leading economy and midscale brands?delivers just that. We are AmericInn? by Wyndham, Baymont? by Wyndham, Days Inn? by Wyndham, Dazzler? by Wyndham, Dolce Hotels and Resorts? by Wyndham, Esplendor? Boutique Hotels by Wyndham, Hawthorn Suites by Wyndham?, Howard Johnson? by Wyndham, La Quinta? Inns & Suites, Microtel by Wyndham?, Ramada Encore by Wyndham, Ramada Worldwide? by Wyndham, Super 8? by Wyndham, The Trademark Collection? by Wyndham, Travelodge? by Wyndham, TRYP by Wyndham?, Wingate by Wyndham?, Wyndham Garden?, Wyndham Grand? and Wyndham Hotels and Resorts?. Headquartered in Parsippany, N.J. with offices around the globe in London, Shanghai, Buenos Aires, Dubai and more, Wyndham Hotels & Resorts employs approximately 15,000 team members worldwide. Our Company is an Equal Employment Opportunity Employer. Job Location: Parsippany - 22 Sylvan Way, 22 Sylvan Way, Parsippany, New Jersey 07054 Employment Status: Full-time What we expect from you * Bring your best every day * Put our guests first * Strive to exceed expectations in all you do What you can expect from us * Best-in-class training and career development * Supportive and engaged team * Fast paced fun environment About Wyndham Wyndham Hotels & Resorts is the champion of the everyday traveler. Through the largest and widest collection of hotel experiences in the world, we work to make hotel travel possible for all. Wherever and however people travel, Wyndham will be there to welcome them. Nearest Major Market: New York City Nearest Secondary Market: Newark Apply now " Find similar jobs: ? CREATE JOB ALERTS - VIEW PROFILE We noticed that you are already a member of our Talent Community. Please enter your password to continue.SDL2017

Keywords: Wyndham Worldwide, New York , Senior Manager, Digital Analytics, Accounting, Auditing , Parsippany, New York

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