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Acquisition Marketing Specialist

Company: Verizon
Location: New York
Posted on: December 4, 2019

Job Description:

What_You ll_Be_Doing... This strategic marketing role will be critical to the success of the VBM (Value Based Marketing) team s Acquisition strategy and overall results. We're responsible for all 5G product adoption among the Verizon consumer base and prospects. In addition, we are also responsible for driving the CRM Device Launch strategy and execution from opt-in to onboarding. To be effective, this position requires an individual who can leverage internal partners, resources and the external agencies to help build communications strategies that deliver results. This role will work in a fast-paced, cross- functional environment that changes daily based on shifting market forces. Responsibilities * Partner with our Acquisition CAR (Customer/Acquisition/Results) and extended VBM teammates to contribute to the overall VBM goal of > $60B in revenue to the business. * Design and implement effective direct response acquisition strategies and plans to support growth objectives. * Manage our external direct response agency to execute the acquisition strategy, creative and test plans for our focus areas. * Partner with CMO (Creative Marketing Organization) to execute creative according to the overall acquisition strategy. * Effectively communicate our marketing strategy, plan for execution, & associated results to the broader marketing organization and stakeholders. * Develop and maintain relationships with internal stakeholders, including Integrated Marketing, Digital Ops, Device Marketing, Media, etc. Coordinate and collaborate with them to ensure a seamless customer experience across tactics. * Direct and manage cross functional groups to solve business problems and achieve business objectives. * Maintain knowledge of marketplace trends that will affect our team s programs. * Proactively identify program/project roadblocks and escalate as needed. You'll_Need_To_Have What we re looking for... * Bachelor s degree or four or more years of working experience. * Four or more years of relevant work experience. * Experience with direct response marketing, including segmentation and personalization. * Analytical and problem solving experience. * Experience managing multiple projects in a fast-paced environment, under compressed schedules, in an environment of constant change. * Experience with MS Office Suite (Excel, Word, PowerPoint) and Google Suite. Even_Better_If_You_Have * A degree. * Experience with agency management. * Experience with Adobe or another personalization tool. * Knowledge of the JIRA project system. * Clear and effective verbal, writing, and presentation skills. * Detail oriented with strong organizational, time management, and multi- tasking abilities. When you join Verizon... You ll have the power to go beyond - doing the work that s transformin people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we ll go far. Equal Employment Opportunity We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better. Job Family: MKT Business Unit: HQOVH

Keywords: Verizon, New York , Acquisition Marketing Specialist, Advertising , New York, New York

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