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Manager, Marketing Analytics

Company: One Kings Lane
Location: New York
Posted on: January 17, 2020

Job Description:

The Opportunity The Planning & Analytics team partners with One Kings Lane's Marketing teams to drive the business by conducting holistic analyses to inform and improve marketing decisions. The team is characterized by a passion for using data and analyses to solve business problems; the analytical horsepower to tackle a wide range and large number of marketing questions quickly but effectively; the ability to flex amidst rapidly changing and often competing priorities; strong collaboration and communication skills; and, an innovative drive to improve processes, tools and methodologies. The Manager, Marketing Analytics will partner with the Marketing team's Channel Managers to ensure that we are optimizing what product and events we show customers across channels. The manager must not only have outstanding quantitative skills, strong intellectual curiosity and the ability to build business-driving capabilities and tools, but also a successful track record of deriving quality, actionable recommendations from data and influencing decision makers to action against those recommendations. This role is highly visible, the environment is fast-paced and the expectations are high! Responsibilities Partner with the Channel Managers to identify business drivers and trends and drive execution opportunities within the scope of optimizing our exposure strategy. Developing a Strong partnership with the Digital Marketing Channel, leading the analysis, reporting on KPIs, running A/B Tests and providing the right data to drive the email program Perform deep dive analyses to inform marketing decisions, often requiring input from multiple data sources. Communicate insights and recommendations effectively across multiple functions and levels across the company - ranging from executives to the "on-the-ground" managers. Lead problem solving in exploring and assessing how to best present our products and events to our customers across channels. Develop tools and reporting to help identify insights on business performance and recommend actions to take. Develop cross-functional relationships with the rest of the Planning & Analytics, Engineering and Product teams to gather the appropriate cross-functional input Skills and Requirements Minimum 5 years of experience working in a fast-paced, multi-channel marketing/ marketing and/or analytical environment. Some internet or Retail/eCommerce experience is a plus. Excellent SQL and quantitative skills a must. - Experience with big data and/or complex data sets and Understanding of data architecture best practices Exposure to R, Tableau, or other statistical and data visualization packages is a plus. Strong Experience supporting Digital Marketing channel, familiarity with Digital marketing KPIs and marketing best practices strongly preferred Ability to take on diverse ad-hoc reporting and analysis requests involving multiple factors and clarify the scope and objective of business users. Strong affinity for visualizing data in a way that is relevant to answering specific business questions. Experience managing 1-2 Analysts Strong intellectual curiosity and problem-solving skills. Strong excel skills Comfortable with ambiguity and changing priorities. Ability to work collaboratively and effectively foster business relationships across teams. Great communicator with strong relationship and interpersonal skills. Enthusiasm and aptitude for working in a fast-paced, collaborative startup environment: highly self-directed, results-oriented and able to work at both strategic and tactical levels.

Keywords: One Kings Lane, New York , Manager, Marketing Analytics, Advertising , New York, New York

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