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Marketing Lead

Company: Vitally.io
Location: New York
Posted on: January 17, 2020

Job Description:

ABOUT THE COMPANY:Vitally is a TechStars 2017 startup building a powerful and beautiful Customer Success platform to help companies understand their customers more deeply than ever before, drive a more effective customer lifecycle, and eliminate churn.We're growing quickly revenue wise but a very small team of 6; we just raised a fresh Seed round from 2048 Ventures and Founder Collective. We're looking for an ambitious, intelligent, and creative marketing professional to help build out an incredible marketing strategy and brand that takes our company to the next level .If you're interested in learning how to build a company, having autonomy to roll out your own vision and processes, and working closely with a small, world-class team, Vitally's a great fit.--Our CEO, Jamie, previously built Pathgather, which sold to Degreed in 2018, and has an amazing product and design mind which is going to be awesome to build marketing around.This is a unique opportunity to be one of the first 10 employees at a promising, VC-backed startup and have a profound impact on both the business and your own career.--If you're looking for stability and an extremely defined role, this isn't for you - it's going to be the opposite of that, and that's exactly what we think is exciting here!THE ROLE:We're looking for our first full-time marketing hire to pour gas on the fire and help accelerate our customer acquisition and brand awareness.--This is a highly autonomous role and we're looking for someone, currently either a rising junior level marketer or mid-level marketer, that wants to really have true ownership over building marketing from top to bottom.Some things you'll do:- Experiment with and determine what channels we should allocate resources into, as well as how much we should allocate.--Anything is fair game, but we'd love for you to be comfortable with content marketing and be a generalist here, as we don't yet know the right answer!- Build out our initial Marketing playbook and software stack, with an emphasis on being scrappy and creative- Have a strong business perspective and be willing to help around in other areas.--Expect to wear multiple hats!- You'll report directly to the Head of Revenue and work closely with our CEO.--That said, you'll mostly be in charge of yourself and we're looking for someone who can be highly autonomous.MUST HAVES:- 2+ years of marketing experience- 1+ years of marketing experience at a B2B SaaS companyOUR IDEAL CANDIDATE:- Comfort with rapid pace, change, and autonomy- Comfort with technical products and complex value propositions- Previous startup experience/experience at a company smaller than 100 employees- Excellent written skills - we'd like you to actually help with messaging and content- Collaborative team player with a positive demeanor and high degree of accountability- Highly metrics oriented.--We believe sales, marketing, and CS should all be closely aligned, and we don't believe in vanity metrics or goals.- Familiarity with Customer Success platforms such as Gainsight, Totango, Churnzero- Familiarity with BI and data tools like Looker, Mixpanel, and Segment.AA/EEO/M/F/D/V

Keywords: Vitally.io, New York , Marketing Lead, Advertising , New York, New York

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