NewYorkRecruiter Since 2001
the smart solution for New York jobs

Media Strategy & Analytics, Manager

Company: ICON International, Inc.
Location: New York
Posted on: January 17, 2020

Job Description:

Our Team The Media Strategy & Analytics team acts as an internal media agency that handles the strategy, execution, and reporting of all paid & owned media vehicles with the goal of driving multiplatform viewership of Discovery Inc's 16 networks (Discovery, TLC, HGTV, Food Network, etc.). The Role This role is a critical position within the Media Strategy and Analytics team, specifically within the Paid Acquisition Strategy pod. S/he will be responsible for developing media plans that are strategic and data-driven, with the goal of efficiently acquiring consumers who will watch the various Discovery networks on all devices. Responsibilities will include developing paid media campaigns across TV, digital, print, radio, and OOH with special emphasis on data driven planning and post analyses. The Manager will be the day-to-day point of contact for the network marketing teams. Specific Responsibilities Own the day-to-day communication with marketing teams, both network and digital streaming platforms, ensuring timely, accurate and detailed rationale for recommended media placements. Through hands-on usage of the data-driven media toolkit, determine budget and media mix, define target audiences, and create plans designed to maximize efficiencies/effectiveness. Work with network marketing partners to determine tangible and measurable goals for all campaigns. Focus on post reporting that uncovers the "why" - behind performance in order to garner learnings that are actionable. Work with the Investment part of the acquisition team to ensure all media impressions are optimized and align the campaign goal. Partnership will also ensure all media campaign are executed flawlessly. Acquire consumer research data to support media strategies, either internally/externally. - - - - - - -Manage and grow direct reports. Basic qualifications Minimum 5 years of paid media planning experience. Demonstrated expertise in media strategy and execution, ideally within a media agency. Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously. Polished with excellent interpersonal and communication skills. Experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management. Strong verbal and written communication skills. Analytical with a comfort in dealing with numbers and reporting. Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours. Willingness and flexibility to "pitch in" - with various ad-hoc projects to help support the larger Media Strategy & Analytics team. Ability to adapt to change and continually evolve skills to meet the everchanging needs of the television industry. Understanding of TV Everywhere and the Television ecosystem is a plus. Experience with Direct Response is strongly preferred with experience with attribution and conversion reporting. Proficient in Microsoft Office systems, specifically in Excel and PowerPoint. College degree required. Must have the legal right to work in the United States.

Keywords: ICON International, Inc., New York , Media Strategy & Analytics, Manager, Advertising , New York, New York

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Advertising Jobs

Field Marketing Strategy and Communications, Manager
Description: many opportunities. To be part of a growing and successful business. To reach your full potential, whatever your specialty. Above all, to make a difference in the world by helping people achieve financial (more...)
Company: New York Life Insurance Company
Location: New York
Posted on: 01/21/2020

Sports - Marketing Coordinator - Entry Level
Description: MARKETING COORDINATOR ABOUT US: We have settled into New York and are excited to tackle our plans for this year and have a firm basis to grow across the USA in the next 18 months and is currently sourcing (more...)
Company: The Curv, Inc.
Location: New York
Posted on: 01/21/2020

Content Editor
Description: FULLBEAUTY BRANDSis the most trusted, comprehensive resource for plus-size women and men seeking fashion inspiration, style advice, and clothing tailored to their individual needs.Proprietary brands under (more...)
Company: FULLBEAUTY Brands
Location: New York
Posted on: 01/21/2020

Product Specialist - Ziff Media Group
Description: Description Position at Ziff Davis The Ziff Media Group's Strategy and Growth team is tasked with owning the monetization and insights of all Ziff Davis data that is stored within Ziff Davis's data management (more...)
Company: Everyday Health
Location: New York
Posted on: 01/21/2020

MAC Artist - 24hrs - MAC JFK International Airport - New York, NY
Description: MAC Artist - 24hrs - MAC JFK International Airport - New York, NY Brand: MAC Description Position Summary: As one of our highly skilled make-up artists you will combine your creative and technical expertise (more...)
Company: Clinique
Location: New York
Posted on: 01/21/2020

Associate Editor/Producer
Description: JOB TITLE: ASSOCIATE EDITOR/PRODUCER DEPARTMENT: CREATIVE REPORTS TO: EXECUTIVE PRODUCER SUMMARY : iNDEMAND is looking for a creative, talented, and technically proficient Associate Editor/Producer. (more...)
Company: iN DEMAND L.L.C.
Location: New York
Posted on: 01/21/2020

Writing Skills Trainer
Description: Are you passionate about language, writing and presenting Are you a professional facilitator with strong communication skills Maybe youre a professional writer with an interest in teaching adults Wavelength (more...)
Company: Wavelength Communication Skills Training
Location: New York
Posted on: 01/21/2020

Digital Content Writer
Description: Description: br Summary:Precision Garage Door Service of the Tri-State Area is looking for an experienced, driven, and reliable Digital Content Writer to join their team The Digital Content Writer (more...)
Company: Precision Door of New Jersey
Location: Pompton Plains
Posted on: 01/21/2020

Staff Accountant, Financial Reporting
Description: Known for its scientific and operational excellence, Regeneron is a leading science-based biopharmaceutical company that discovers, invents, develops, manufactures, and commercializes medicines for the (more...)
Company: Regeneron Pharmaceuticals, Inc.
Location: New York
Posted on: 01/21/2020

Marketing Compliance Officer
Description: Coordinate with the Marketing department and various other internal departments, personnel and business units
Company: Madison-Davis, LLC
Location: New York
Posted on: 01/21/2020

Log In or Create An Account

Get the latest New York jobs by following @recnetNY on Twitter!

New York RSS job feeds