Content Marketing Principal

Company: Via Transportation Inc
Location: New York
Posted on: January 15, 2021

Job Description:

As Via's lead B2B marketing writer, a Content Marketing Principal will create original, engaging, and data-driven content for our global organization. Your words and ideas will live across all channels including advertising, email, bylines, blog posts, whitepapers, sales collateral, and in places we haven't even thought of yet. In collaboration with your marketing colleagues and various internal teams, the campaigns you bring to market will have a direct hand in building the brand, acquiring, and engaging new and existing partners, and telling the product story - while using thoughtful, clear, and sometimes unexpected insights. You'll define the editorial calendar, work with our data scientists and designers to build visual content, and bring to life the Via partnerships voice in your own unique way.-- What You'll Do:

• Collaborate with cross-functional and cross-regional teams to write impactful, data-driven content that is specific and nuanced for a highly-diversified audience.--
• Edit, and edit again, drafts from colleagues, improving each version while helping others find their voice and refine their own style while staying on-brand. Spot typos and grammar problems a mile away, while also editing for storytelling, clarity, and voice.
• Be curious: digging into the data and the policy, we want you to uncover insights, look at topics in a different way than what's obvious, and then go write about it.
• Get creative: not all great ideas manifest themselves as a 800 word byline. Partnering with illustrators and web designers, invent new ways to bring your stories to life through graphics, videos, presentations, engaging web pages, interactive maps, and more.
• Identify and pursue opportunities for scaling our content, including transcreating for various languages and regions.
• Project manage a robust and ever-shifting editorial calendar, including deadlines across a team of collaborators.--
• Mentor and guide junior team members to become great. Who You Are:
  • A seasoned storyteller: you bring at least 5 years B2B copywriting or content marketing experience. You've got a portfolio full of clips that demonstrate your command of language.--
  • A proud data geek: numbers excite you, and you're comfortable diving head first into complex reports and Tableau dashboards. Your analytical expertise allows you to turn data into insights and insights into stories.
  • A humble hard worker: sometimes you'll be writing a revolutionary article backed by the coolest custom graphics and animations - sometimes you'll be writing marketing emails and slides. No job is too big or too little.
  • An adept manager: you enjoy working with and mentoring others. You're good at giving feedback about your team's written work as well as coaching them to present and lead.--
  • A WFH champ: you are self-motivated and comfortable working from your couch (for now), and don't mind collaborating with colleagues mostly over Zoom and Slack until we can, one day, work side by side again.--
  • A nice person: you're adaptable, good-natured, and not easily rattled. You've got a solution-oriented mindset under pressure.--
  • Fierce manager of time: you know the difference between the project that should take a week and the one that should take a day. And you don't sacrifice quality along the way. What Catches Our Eye:
    • Transit evangelist: if you love transportation systems, urban planning, infrastructure, or policy, we certainly want to hear from you.
    • Technical fluency: the willingness and ability to dive into CMS and marketing automation systems like WordPress, Salesforce Marketing Cloud, or Pardot is a big plus. If not, don't worry - we'll teach you anyway.--
    • Management or mentorship experience: if you've led a team of any size, or helped guide others in their careers in another way, let's talk. We're Via, and we build technology that changes the way the world moves. We pioneered the TransitTech category to ensure that the future of transportation is shared, dynamic public mobility - the kind that reduces carbon emissions across congested cities, minimizes reliance on private cars, and provides everyone with accessible, efficient, and affordable ways of getting around.-- Via was founded with the guiding principle that we go further when we go together. We're committed to building and nurturing a team as diverse as the communities we serve. Bringing transportation equity to the world begins with championing equal opportunity in our own offices. All backgrounds, identities, and voices are welcomed and celebrated here. We're proud to be leading a worldwide transportation revolution and modernizing mobility for all. Through intelligently-designed systems and sophisticated algorithms, we craft localized solutions for each one of our global partners. Ready to join the ride? Highest level of education/degree completed --*
      Do you have an online portfolio with samples of your work? --*
      Please select Link to online portfolio (if applicable) --*
      Do you have work experience in the B2B marketing space? --*
      Please select Do you have experience managing people directly? --*
      Please select In 200 words or less, explain what appeals to you about joining the Via team. --*
      U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Via are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
      • Autism
      • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
      • Blind or low vision
      • Cancer
      • Cardiovascular or heart disease
      • Celiac disease
      • Cerebral palsy
      • Deaf or hard of hearing
      • Depression or anxiety
      • Diabetes
      • Epilepsy
      • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
      • Intellectual disability
      • Missing limbs or partially missing limbs
      • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
      • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status Please select 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Via Transportation Inc, New York , Content Marketing Principal, Advertising , New York, New York