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Marketing Manager

Company: Quadpay
Location: New York
Posted on: January 15, 2021

Job Description:

About Us: At Quadpay (now a part of Zip Co), we want to transform the way shoppers pay for their purchases. More than 60% of millennials don---t own a credit card. 57% of Americans have less than $1,000 in savings. We---re helping people make larger purchases accessible with responsible budgeting. We believe in choice and in giving shoppers the freedom and flexibility to manage their purchases in the way that best suits their finances.
Technology is changing the way people interact with the world and we---re bringing that revolution to the way people shop and transact. Quadpay is one of the fastest growing fintech start-ups, that allow shoppers to buy anywhere, at anytime - and pay in 4 interest-free, automatic installments over 6 weeks. You get the product right away and Quadpay will pay the merchant upfront.
We are currently in hyper-growth phase and as such are looking to grow teams in almost every department in the company - come change the industry with us, and love coming to work every day.
The Role: As a Marketing Manager on our SMB Marketing team, your role will be to plan and execute acquisition and growth campaign activity through Quadpay's ecosystem and channel partners. By ensuring strong positioning and promoting the usage of Quadpay as the preferred payment option at checkout through our partners, you will drive growth in the number of small businesses using Quadpay as a key part of managing their business.--
You will also:

  • Design and deliver channel marketing campaigns that drive new merchant acquisition, and increase the activity and engagement levels of existing merchants using Quadpay through these partner networks
  • Email nurture/usher prospective Quadpay merchants through the sign-up process utilizing our MSS feature
  • Take the lead in developing marketing programs that will deliver growth for Quadpay and our partners --- this includes acquisition and activity plans for partners such as Adyen, BigCommerce, Shopify and RX Works
  • Build go-to-market strategies with these key channel partners for their channels AND Quadpay channels to drive lead generation into Quadpay's Sales teams, and increased transaction volumes from existing partner merchants--
  • Have a deep understanding of Quadpay's channel partner ecosystem and an appreciation of their objectives, customer profiles and growth aspirations
  • Define Quadpay's value proposition for our ecosystem partners with proof points, ensuring it is tailored to the target partner
  • Ensure all campaign activity has clear objectives and success metrics ensuring there is a focus on the impact of all partnership marketing activity
  • Establish budget, performance metrics and tracking processes for regular analysis and reporting
  • Continue experimentation of marketing campaigns and tactics to test and learn, and then scale where applicable --- lead generation, partner acquisition
  • Be a shepherd for the Quadpay brand, ensuring messaging and positioning in partner marketing campaigns aligns with overall Quadpay brand positioning
    What You Will Bring:
    • Minimum 5+ years of experience
    • B2B marketing experience is a must have
    • SMB experience is crucial for this role, mid-market or enterprise experience may not transfer
    • A strong handle on marketing automation tools (preference for Pardot and/or Salesforce Marketing Cloud) and complex customer data structures/systems, with proven ability to implement at scale
    • A solution mindset with the ability to create go-to-market plans jointly with partners with strong relationship management capability
    • A genuine passion to educate, grow and support small and medium businesses across the USA
    • The ability to thrive in a start-up environment, have a self-starting, ambitious attitude with the ability to excel in ambiguous situations and adapt to shifting priorities
    • Retail or payment/financial services industry experience will be advantageous (ideally tertiary qualified in business, eCommerce, marketing or a related discipline)

Keywords: Quadpay, New York , Marketing Manager, Advertising , New York, New York

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