Executive Director, Global Product Marketing-Skincare
Company: The Est--e Lauder Companies Inc.
Location: New York
Posted on: January 15, 2021
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Job Description:
The Est--e Lauder Companies are the global leader in prestige
beauty - delighting consumers with transformative products and
experiences, inspiring them to express their individual beauty.
Estee Lauder Brand
Est--e Lauder is the flagship brand of the Est--e Lauder Companies
Inc. founded by Est--e Lauder, the world's first female
entrepreneur. The brand today continues her legacy of creating the
most innovative, sophisticated, high-performance skin care and
makeup products and iconic fragrances - all infused with deep
understanding of women's needs and desires. Today Est--e Lauder
engages with women in over 150 countries around the world and at a
variety of touch points, in stores and online. And each of these
relationships consistently reflects Est--e powerful and authentic
woman-to-woman point of view.
About the Job
Lead the management, development and implementation of global
product portfolio, innovation pipeline and product marketing
strategy for derm inspired and Asian led franchises (Perfectionist
Pro, Micro Essence, Nutritious) to enhance brand story and drive
growth and market share gains in priority channels and regions,
particularly APAC. Manages two direct reports.
About Your Responsibilities
Innovate products and concepts that create new business
opportunities
---Lead teams to manage innovative product development and pipeline
strategy to support brand's strategic direction, including focus in
fast-growing categories and subcategories, hero products, and
brand-building channels
---Carry out white space opportunities based on findings from
consumer insights, social listening, CRM data and transposition
from other industries
---Assist in development of 3 year innovation strategy and 18 month
detailed calendar including innovative and trendsetting market
strategies, promotional programs, and product concepts
---Lead re-launch of franchise products with business upgrades and
new product innovations
---Prepare Product Development briefs in partnership with Product
Development and Concept Ideation briefs in partnership with
Consumer Marketing and socialize with senior leadership
---Manage creation of Concept Development briefs for new product
launches
Product strategy that drives business and reinforces brand
equity
---Lead execution of product marketing strategy including product
architecture, product launch/re-launch process and go-to-market
strategy
---Develop regionally and locally relevant products and product
storytelling regularly liaising with regional leads.
---Make recommendations to seize market based on analysis
---Drive mid-program shifts based on analysis as necessary
---Manage ad hoc business analysis requests as needed
Launch plans that incorporate 360 elements
---Manage end-to-end launch process, from product selection to
go-to-market strategies focused on the consumer journey to include
mobile first, social first, and video first mindset
---Lead execution of launch strategies within designated budget and
COG targets
---Implement internal and external sourcing solutions for new
products and existing businesses
---Drive development of creative briefs for all programs and
launches
---Supervise claims testing of insight-based consumer concepts with
external partners
---Manage strong partnerships with cross-functional teams to
develop launch strategies and product briefs
Collaborate with Consumer Marketing to champion, drive, and build
emerging marketing trends and technology capabilities to meet
customers where they are
---Nurture an environment that rewards the exploration and
implementation of new marketing technologies across digital,
mobile, and omnichannel platforms to enhance the customer
experience and drive brand engagement in new and innovative
ways
---Remain relentlessly up-to-date on emerging and future trends
across all relevant industries to identify and grow business
opportunities
---Manage implementation of creative technology solutions for the
brand that increase efficiency, reduce spend and increase marketing
reach
Leverage key insights gleaned from a refined analytics practice to
inform decisions
---Leverage expertise in Asian skincare trends with regard to
specific skin concerns, product usage and regimen.
---Oversee management of analytics usage throughout the function
accomplish strategic goals
---Leverage data to inform decision-making for strategy development
and adjustments as necessary
---Lead team to track platform engagement and effectiveness through
appropriate analytical tools
Team Leadership and People Management
---This role includes a team of 2 direct reports.
---Candidates should have a true passion for leading teams and
nurturing the development and success of others.
Qualifications
About You
---Curative lens on what is innovative
---Capable of synthesizing data to drive business decisions
---Forward-looking thinker
---Trend-hunting mindset
---Strategic Thinker
Experiences You Have
---10+ years related work experience
---End-to-end beauty product launches
---Innovation ideation and product development
---Global strategic marketing plans for products and categories
---Product brief development and concept development
How You Will be Successful
---Strategic agility
---Financial fluency
---Disruptive mindset
---Insights driven
---Consumer-first
---Change Champion
---Strong leadership and project management skills
Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 209380
We are an equal opportunity employer. Minorities, women, veterans,
and individuals with disabilities are encouraged to apply. It is
Company's policy not to discriminate against any employee or
applicant for employment on the basis of race, color, creed,
religion, national origin, ancestry, citizenship status, age, sex
or gender (including pregnancy, childbirth and related medical
conditions), gender identity or gender expression (including
transgender status), sexual orientation, marital status, military
service and veteran status, physical or mental disability,
protected medical condition as defined by applicable state or local
law, genetic information, or any other characteristic protected by
applicable federal, state, or local laws and ordinances. The
Company will endeavor to provide a reasonable accommodation
consistent with the law to otherwise qualified employees and
prospective employees with a disability and to employees and
prospective employees with needs related to their religious
observance or practices. Should you wish to apply for this position
or any other position with the Company and you believe you require
assistance to complete an application or participate in an
interview, please contact USApplicantAccommodations@Estee.com.
Keywords: The Est--e Lauder Companies Inc., New York , Executive Director, Global Product Marketing-Skincare, Advertising , New York, New York
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