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Executive Director, Global Product Marketing-Skincare

Company: The Est--e Lauder Companies Inc.
Location: New York
Posted on: January 15, 2021

Job Description:

  • New York, New York
  • Marketing
  • 209380 Job Description About Us
    The Est--e Lauder Companies are the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

    Estee Lauder Brand
    Est--e Lauder is the flagship brand of the Est--e Lauder Companies Inc. founded by Est--e Lauder, the world's first female entrepreneur. The brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances - all infused with deep understanding of women's needs and desires. Today Est--e Lauder engages with women in over 150 countries around the world and at a variety of touch points, in stores and online. And each of these relationships consistently reflects Est--e powerful and authentic woman-to-woman point of view.

    About the Job
    Lead the management, development and implementation of global product portfolio, innovation pipeline and product marketing strategy for derm inspired and Asian led franchises (Perfectionist Pro, Micro Essence, Nutritious) to enhance brand story and drive growth and market share gains in priority channels and regions, particularly APAC. Manages two direct reports.

    About Your Responsibilities
    Innovate products and concepts that create new business opportunities
    ---Lead teams to manage innovative product development and pipeline strategy to support brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels
    ---Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries
    ---Assist in development of 3 year innovation strategy and 18 month detailed calendar including innovative and trendsetting market strategies, promotional programs, and product concepts
    ---Lead re-launch of franchise products with business upgrades and new product innovations
    ---Prepare Product Development briefs in partnership with Product Development and Concept Ideation briefs in partnership with Consumer Marketing and socialize with senior leadership
    ---Manage creation of Concept Development briefs for new product launches
    Product strategy that drives business and reinforces brand equity
    ---Lead execution of product marketing strategy including product architecture, product launch/re-launch process and go-to-market strategy
    ---Develop regionally and locally relevant products and product storytelling regularly liaising with regional leads.
    ---Make recommendations to seize market based on analysis
    ---Drive mid-program shifts based on analysis as necessary
    ---Manage ad hoc business analysis requests as needed
    Launch plans that incorporate 360 elements
    ---Manage end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset
    ---Lead execution of launch strategies within designated budget and COG targets
    ---Implement internal and external sourcing solutions for new products and existing businesses
    ---Drive development of creative briefs for all programs and launches
    ---Supervise claims testing of insight-based consumer concepts with external partners
    ---Manage strong partnerships with cross-functional teams to develop launch strategies and product briefs
    Collaborate with Consumer Marketing to champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are
    ---Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways
    ---Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities
    ---Manage implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach
    Leverage key insights gleaned from a refined analytics practice to inform decisions
    ---Leverage expertise in Asian skincare trends with regard to specific skin concerns, product usage and regimen.
    ---Oversee management of analytics usage throughout the function accomplish strategic goals
    ---Leverage data to inform decision-making for strategy development and adjustments as necessary
    ---Lead team to track platform engagement and effectiveness through appropriate analytical tools
    Team Leadership and People Management
    ---This role includes a team of 2 direct reports.
    ---Candidates should have a true passion for leading teams and nurturing the development and success of others.



    Qualifications
    About You
    ---Curative lens on what is innovative
    ---Capable of synthesizing data to drive business decisions
    ---Forward-looking thinker
    ---Trend-hunting mindset
    ---Strategic Thinker
    Experiences You Have
    ---10+ years related work experience
    ---End-to-end beauty product launches
    ---Innovation ideation and product development
    ---Global strategic marketing plans for products and categories
    ---Product brief development and concept development
    How You Will be Successful
    ---Strategic agility
    ---Financial fluency
    ---Disruptive mindset
    ---Insights driven
    ---Consumer-first
    ---Change Champion
    ---Strong leadership and project management skills


    Job: Marketing
    Primary Location: US-NY-New York
    Job Type: Standard
    Schedule: Full-time
    Shift: 1st (Day) Shift
    Job Number: 209380

    We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

Keywords: The Est--e Lauder Companies Inc., New York , Executive Director, Global Product Marketing-Skincare, Advertising , New York, New York

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