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FACTOR_ Growth Marketing Manager

Company: HelloFresh
Location: New York
Posted on: February 25, 2021

Job Description:

Boulder, CO or Chicago, IL or New York, NY As the Growth Marketing Manager you will work very closely with the Chief Marketing Officer to ensure the success of our high growth business, Factor_ . In order to be successful in this role you will have to show a strong entrepreneurial attitude as you would be wearing many hats at once. Additionally, you will work across a variety of different growth marketing channels within paid/organic media and referral channels, whether it's testing and executing yourself, working with an agency or collaborating with the broader HelloFresh Group marketing team. It's an exciting role allowing you to develop as a future leader of D2C growth as well as build one of the biggest food-tech brands in the world.-- You will---

  • Manage different marketing channels from beginning to end (strategy, planning, execution, budgeting, analysis and optimization). Some of the channels would be affiliate, direct mail, partnerships, insert media, podcasting, OTT and more
  • Maintain campaign performance reporting, highlighting successes, failures, trends, and opportunities.
  • Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them
  • Be in charge of channel weekly cost reporting--
  • Analyze the effectiveness of all marketing campaigns across both online/offline channels
  • Provide project management support to ensure deadlines are met
  • Create and build new relations with external partners
  • Design, implement and analyze A/B split tests across all channels (offer, creative and CRO) You are...
    • Obsessed with growth and building things while not being afraid to get your hands dirty
    • Solid understanding of testing approaches including A/B tests as well as incrementality tests
    • Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
    • Persistent and have bias-to-action with a track record of performance
    • A natural hustler with a contagious "can-do" attitude
    • A great communicator and truly are a team player
    • Able to think both strategically as well as be able to change direction quickly
    • You enjoy coming up with new ideas and can easily explain your rationale in a business sense (experience in making business cases is a plus) At a minimum, you have...
      • BA/BS in Marketing, Business, Management or related fields with strong academic record
      • 3-5 years of marketing experience in an entrepreneurial environment
      • A track record of thriving in a high growth company
      • Proficiency in Microsoft Office and Google Suite as well as confident knowledge of Google Analytics
      • Strong quantitative & analytical skills. Ability to use data to make decisions and optimize campaign performance is in our company DNA
      • Disciplined time management and organizational skills
      • Ability to use SQL, Tableau, Adobe suite, Google Tag Manager is a plus

Keywords: HelloFresh, New York , FACTOR_ Growth Marketing Manager, Advertising , New York, New York

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