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Chief Marketing Officer

Company: Streetbees
Location: New York
Posted on: February 25, 2021

Job Description:

Sales & Marketing New York, New York, United States Full time Streetbees is building the world's first platform to understand human behaviour and decision making. We make human data accessible, anywhere in the world, by connecting brands with real people on the ground in over 100 markets to gather real-time in-the-moment insights at scale. We distil this data using Natural Language Understanding to uncover not just what they do, but also why they do it, and what drives them - and predict what they may do next. Having recently raised our Series B investment led by Lakestar, Streetbees' partners with world leading brands across the FMCG, Media and Entertainment, Retail & Insurance sectors and our clients include Unilever, PepsiCo, Sony Pictures, Carlsberg, Santander, Ikea, Vodafone and L'Oreal. We're now looking for a Chief Marketing Officer (London or New York based) who will be responsible for overseeing the strategy and execution of marketing initiatives across our rapidly scaling business. Reporting to the CEO, you will work hand-in-hand with the broader leadership team to develop a successful marketing strategy, utilising market research, pricing, product marketing, marketing communications, and public relations. It will be imperative to create a compelling brand and messaging that can be distributed across multiple channels, media, and targeted audiences in order to meet the company objectives. You will oversee a team of exceptional marketing professionals and will direct our marketing efforts across core regions and sectors. Key responsibilities:

  • Drive the tactical and strategic execution of all marketing programs.
  • Define, measure, and report the performance of all marketing channels/campaigns and assess against ROI and KPI goals.
  • Act as a key member of the Executive team to develop strategies, operating plans, and budgets for Streetbees to drive a can-do culture of focus and accountability.
  • Manage customer segmentation strategy and develop smart attribution modeling, ensuring we reach the right audience with the right message, at the right place and time.
  • Own and efficiently scale a multi-million dollar budget, allocating spending and optimizing a blend of channels to hit growth targets efficiently, while thinking long term and being resourceful.
  • Be closely aligned to the commercial imperatives of the business, be business focused in all activities.
  • Create innovative marketing plans and brand guidelines that support the vision of the business with best-in-class execution skills.
  • Embed a culture that is data and insights driven, set a framework that uses research-driven insights and turn these into strategic action that has a measurable impact on commercial performance.
  • Provide leadership, strategic direction, and accountability for the development and deployment of marketing plans and programs that drive Streetbees' competitive advantage, including building an Omnichannel marketing team that is customer and brand obsessed.
  • Design and implement a marketing technology stack to enable personalised marketing at scale.
  • Engage external partners such as creative agencies, media groups and technology partners to develop and run the best-in-class marketing programs. Requirements
    • Experience working in a related or adjacent vertical to Streetbees eg. MarTech, tech research, customer experience management, data, etc
    • Deep B2B enterprise sales marketing experience (SaaS or other recurring rev)
    • Experience building a marketing function across demand gen, ABM, product marketing and content from scratch
    • Startup experience Series A-D strongly preferred
    • Experience building and managing marketing teams of 15+
    • Fully owning marketing strategy including budget planning by channel and experience delivering against the plan
    • Experience working closely with marketing ops to produce metrics for upward reporting
    • Experience working closely with CEO and/or founders
    • International experience. Adept at navigating a matrixed organization and building stakeholder relationships and alignment
    • High commercial acumen, will take control and drive the business and assume total accountability for the performance of the marketing function
    • First rate intellect with the ability to understand complex models and turn them into pragmatic solutions. Strategic thinker, able to translate strategies into actions
    • Resilient and energetic. Able to cope effectively with pressure whilst initiating and responding positively to challenging ideas and pressures
    • Highly organised, action orientated, and delivery focused Streetbees collects and processes personal data in accordance with applicable data protection laws. If you are a European Job Applicant see the privacy notice for further details.

Keywords: Streetbees, New York , Chief Marketing Officer, Advertising , New York, New York

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