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Search Marketing Specialist (PPC) -Remote

Company: Pearson
Location: New York
Posted on: February 25, 2021

Job Description:

Description At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology - and each other to surpass these boundaries - we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small. We value diversity and inclusion We value the power of inclusive culture, so we embed diversity and inclusion in everything we do. Pearson promotes a company culture where differences are embraced as strengths, opportunities are equal and accessible, consideration and respect are the norm, and all employees are given the chance to reach their full potential. Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant company. People are at the center of our company. We are committed to a sustainable environment and workplace ecosystem where talent can learn, grow, and thrive. To learn more about Pearson's commitment to a diverse and inclusive workforce please click here The Power of Difference Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Summary The Paid Search Specialist is responsible for performing analysis of market opportunities, marketing, and analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. The PSS may be allocated to focus on a particular component of the marketing life cycle and or channel. Work with others in evaluating decisions/solutions. General Responsibilities Responsibilities are applicable based on the position focus/channel Helps to analyze/execute new and potential product/services, markets, and advertising opportunities. Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources. Helps to prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels. Investigates & provides inputs for marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results. Prepares & assists in the development of presentation materials/findings both internally and externally for the marketing focus/channel he or she supports. Provides insights which facilitate the development of plans for partner promotion Executes against partner marketing plans to deliver results that exceed defined objectives Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives. Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Qualifications General Qualifications 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education Entry level position generally requires some experience in the following areas:

  • Paid search with Adwords (Re-Marketing, Display, Search) Bing, Yahoo, Facebook, Linkedin.
  • With managing ad spend
  • Web analytics and a/b testing applications
  • Development, management, analysis, reporting and forecasting of media campaigns
  • Digital marketing for lead generation, channels, sources, best practices and KPI's. If you are a qualified individual with a disability and are unable or limited in your ability to use or access this site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com . Please follow the links to "EEO is The Law" , which describes the Federal laws prohibiting job discrimination based on race, color, sex, national origin, religion, age, equal pay, disability or genetic information, and the "EEO is the Law Supplement" which has additional information for Federal Contractors. The Pay Transparency Nondiscrimination Provision provides applicants and employees notice that Pearson will not discriminate against them for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-workers. Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, genetic information, disability status, veteran status, national origin or any other characteristic protected by law.

Keywords: Pearson, New York , Search Marketing Specialist (PPC) -Remote, Advertising , New York, New York

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