Search Marketing Specialist (PPC) -Remote
Company: Pearson
Location: New York
Posted on: February 25, 2021
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Job Description:
Description At Pearson, we're committed to a world that's always
learning and to our talented team who makes it all possible. From
bringing lectures vividly to life to turning textbooks into laptop
lessons, we are always re-examining the way people learn best,
whether it's one child in our own backyard or an education
community across the globe. We are bold thinkers and standout
innovators who motivate each other to explore new frontiers in an
environment that supports and inspires us to always be better. By
pushing the boundaries of technology - and each other to surpass
these boundaries - we create seeds of learning that become the
catalyst for the world's innovations, personal and global, large
and small. We value diversity and inclusion We value the power of
inclusive culture, so we embed diversity and inclusion in
everything we do. Pearson promotes a company culture where
differences are embraced as strengths, opportunities are equal and
accessible, consideration and respect are the norm, and all
employees are given the chance to reach their full potential.
Through our talent, we believe that diversity and inclusion make us
a more innovative and vibrant company. People are at the center of
our company. We are committed to a sustainable environment and
workplace ecosystem where talent can learn, grow, and thrive. To
learn more about Pearson's commitment to a diverse and inclusive
workforce please click here The Power of Difference Pearson is an
Equal Opportunity and Affirmative Action Employer and a member of
E-Verify. All qualified applicants, including minorities, women,
protected veterans, and individuals with disabilities are
encouraged to apply. Summary The Paid Search Specialist is
responsible for performing analysis of market opportunities,
marketing, and analysis/optimization of the organization's services
and/or products which may include consumer & market insights,
digital marketing, advertising, and analytics. The PSS may be
allocated to focus on a particular component of the marketing life
cycle and or channel. Work with others in evaluating
decisions/solutions. General Responsibilities Responsibilities are
applicable based on the position focus/channel Helps to
analyze/execute new and potential product/services, markets, and
advertising opportunities. Collects and analyzes data on
established and prospective customers, competitors, and marketing
channels/sources. Helps to prepares reports that interpret consumer
behavior, market opportunities/conditions, marketing results,
trends, and investment levels. Investigates & provides inputs for
marketing methods, consumer insights, advertising channels, and
their results in an effort to continually improve results. Prepares
& assists in the development of presentation materials/findings
both internally and externally for the marketing focus/channel he
or she supports. Provides insights which facilitate the development
of plans for partner promotion Executes against partner marketing
plans to deliver results that exceed defined objectives Provides
World Class Marketing Client Service Management by creating
synergies with our internal teams & Academic Partners which empower
us to exceed our objectives. Pearson is an Equal Opportunity and
Affirmative Action Employer and a member of E-Verify. All qualified
applicants, including minorities, women, protected veterans, and
individuals with disabilities are encouraged to apply.
Qualifications General Qualifications 4-year degree from an
accredited institution in Marketing or equivalent discipline OR
appropriate combination of experience and education Entry level
position generally requires some experience in the following
areas:
Keywords: Pearson, New York , Search Marketing Specialist (PPC) -Remote, Advertising , New York, New York
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