Digital Marketing Associate
Company: Tommy John
Location: New York
Posted on: February 26, 2021
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Job Description:
Tommy John is a comfort-focused lifestyle brand committed to
solving the problem people have with their clothing. Most
well-known for reimagining the fabric, fit and function of
underwear and undershirts, Tommy John has spent the past decade
making the online and in-store shopping experience more
comfortable. We were featured on The Tonight Show Starring Jimmy
Fallon, CBS This Morning, New York Times, Esquire, GQ, Golf Digest,
Fortune, Fast Company, CNBC, and Business Insider's list of "Top 51
Companies That Are Changing the Way We Shop". We are constantly on
a mission to add smart, innovative and fun loving team members, and
are looking for a Digital Marketing Associate to come join our New
York based headquarters.We're looking for an individual who can
contribute to the strategy and optimization of our full digital
marketing stack. Working closely with the Creative, Retention,
Business Intelligence, and Merchandising teams, this role will help
in driving customer acquisition and retention through our core
online channels including Paid Search, Paid Social, Display,
Affiliate, and SEO. The ideal candidate is detail-oriented,
analytical, with broad experience across all aspects of digital
marketing.Responsibilities:* Support customer acquisition and
retention efforts for all digital marketing channels, assisting in
strategy, execution, and internal reporting* Brainstorm, validate,
test and refine customer acquisition initiatives utilizing A/B
testing, bid optimization, creative strategizing, and data analysis
to optimize each stage of our customer acquisition journey*
Collaborate with creative, product, and tech teams to identify
opportunities to optimize creative and landing page experiences to
drive lower CPAs and higher LTV* Work closely with Retention team
to implement customer lifecycle strategies in digital marketing
channels to support email & sms campaigns and workflows* Analyze
campaigns to create best practices, inform strategic improvements
and report on weekly KPIs* Identify and vet new channels, vendors
and technology solutions to drive incremental business
resultsRequirements:* 1-2 years of Marketing experience in Digital
Marketing, including deep knowledge of Paid Search (SEM), Paid
Social, Content Marketing, Display, Native and Affiliate with the
ability to set best practices and hold teams accountable*
Experience with in-depth analytics and problem solving with the
ability to think strategically and be execution-oriented to drive a
fully-integrated digital marketing strategy* Ability to be hands-on
in core channels, making manual adjustments and changes when
needed* Experience working with in-house digital marketing/media
teams and vendors/agencies* Knowledge of various attribution
systems, in-house or external, to understand true performance by
channel* Strong project management skills - able to drive agencies
to hit aggressive deadlines and coordinate successfully across
teams to deliver on larger projects* Committed cross-functional
partner and a great team player who can work successfully with BI,
Merch, Product, Creative, Site Experience and Tech teams* Ecommerce
experience a major plus* A natural ability to collaborate well with
others across the organization and thrive in a dynamic, fast-paced,
and highly-fluid environmentSome awesome parts of working at Tommy
John:* Benefits - Health, Vision, Dental* Medical covered 100% for
employees* Tommy John Employee Discounts* Bi-weekly Culture
Calendar events* Flexibility* Great work environment!But, don't
just take our word for it. Check out #WorkAtTommyJohn on Instagram
for a behind the scenes look!Powered by JazzHR7cRUf2TJAm
Keywords: Tommy John, New York , Digital Marketing Associate, Advertising , New York, New York
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