SVP, Digital, iNvolved Media (iNvolved Media is a subsidiary of Active International located in NYC)

Company: Active International
Location: New York
Posted on: February 25, 2021

Job Description:

SVP, Digital, iNvolved Media (iNvolved Media is a subsidiary of Active International located in NYC) in New York, New York - Careers at Involved Media, 298 Fifth, 3rd Floor, New York, NY 10001 Please Enable Cookies to Continue Please enable cookies in your browser to experience all the personalized features of this site, including the ability to apply for a job. Welcome page Welcome page Returning Candidate? Log back in! SVP, Digital, iNvolved Media (iNvolved Media is a subsidiary of Active International located in NYC) Location US-NY-New York Posted Date 1 month ago (1/21/2021 2:03 PM) Job ID 2063 # Positions 1 Job Grade 19 Overview As Head of the Digital department, this role will need to be technologically, operationally, and commercially minded. We're seeking a digital media and marketing thought leader to oversee multiple teams of high-performing digital media buying, platforms experts, and account managers. A collaborative, proactive, and dynamic leadership style with the ability to work cross functionally within the organization is integral for success.This role oversees all of the direct-to-publisher, paid social, programmatic, and SEM business across iNvolved Media & Active International - spanning all digital platforms as well as key direct vendor trade partnerships. They will need to be a forward-thinking digital expert and marketing leader with the ability to manage, inspire, and grow a large team of individuals across disciplines, seniority levels, and backgrounds.As a key leader within the organization, this individual will need to be sales and revenue minded, collaborating with our sales division on new business efforts to represent the groups digital subject matter expertise as the highest level. The ideal candidate will demonstrate a unique balance entrepreneurial agility in addition to genuine passion and ongoing intrigue for the ever-changing digital media landscape. As data and analytics will continue to play an integral role in digital media, an ongoing background-and understanding for-quantifying and qualifying audience and performance metrics will be critical to success in this role. Responsibilities Oversee all platform-based and direct IO digital media business across iNvolved Media & Active International, managing strategic development and implementation of cross-channel digital advertising and data strategies to ensure clients deliver on their business objectives.Lead, inspire, and foster growth for a team of media buying professionals:
Talent acquisition and retention, organizational structure, career development, resource allocation, onboarding and training programs, and integration within the larger organization.
Oversee all new business development and partnerships to ensure new contracts and campaigns are commercially viable, with a focus on gross profit generation.
Work alongside Head of Data & Analytics to ensure internal and external data processes and reporting systems deliver on objectives.
Collaborate with media department heads to take advantage of the full depth of offerings across both linear and digital, company-wide, inclusive of trade offerings. Work alongside Digital trade leader to develop new partnerships to help generate leveraged positions with media providers to facilitate our client's media placements through trade.
Partner with Client Development and Sales teams across the organization to represent digital capabilities in senior level management, new business, and priority account presentations.
Serve as a digital thought leader, educator, and representative for the organization internally and externally facing.
Liaise with EVP, Media to develop department budget and EBITDA goals and provide strategic and day-to-day leadership to achieve budgeted financial targets.
Identify and implement improvements to company practices, process, partnership models, and deal structures as it pertains to key account success - with a focus on increasing margin and overall gross profit generation.
Oversee new product development initiatives to ensure they align with agency priorities and overarching revenue strategies.Lead a cross-functional and collaborative team to ensure digital advocacy, education, and adoption of best practices across the wider organization.
Analyze market research data and develop strategies to break into new or under-developed markets.
Demonstrate year-over-year revenue increases, new client generation, and team builds.Supervisory Responsibilities
This position is responsible for managing all digital media professionals - comprised of VP's, Directors, Managers, Buyers, Specialists, Coordinators & Assistants - approximately 20-25 people.

Qualifications Bachelor's degree or equivalent work experience is required.
12+ years' experience in related agency account management, sales, business development or marketing role is required
With at least 8 years digital media experience required
Direct platform buying experience preferred (Facebook, Google, Trade Desk, DV360, YouTube, LinkedIn, Snapchat, and Twitter)
At least 10 years managing a team is required, with at least 5 years managing a team of 10+Experience with business development, revenue strategy & pipelining, is required
Highly skilled in digital audience and platform sales management
Proven success is multi-faceted role (Sales/Strategy/Media Buying/Management/Team Lead/Client Services/etc.)
Experience in utilizing and leveraging data & analytics to form a point of view and strong value proposition for clientele.
Ability to perform in a fast-paced, ever-evolving and highly complex integrated environment.
Proven people leader with articulate verbal skills and strong management portfolio
Strong understanding of the digital media landscape and keen interest in emerging technologies
Demonstrated problem solving abilities with leadership, professionalism, and integrityTravel
Willingness to travel for client and agency meetings, conferences and industry functions Options Apply for this job online Apply Share Refer this job to a friend Refer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Loading...

Keywords: Active International, New York , SVP, Digital, iNvolved Media (iNvolved Media is a subsidiary of Active International located in NYC), Advertising , New York, New York