Email Marketing Specialist

Company: Penrose Hill
Location: New York
Posted on: February 25, 2021

Job Description:

Are you an email marketer that's looking for an opportunity to drive sales, signups, and engagement at a high growth, direct-to-consumer company? Do you want the chance to create and innovate new and compelling marketing campaigns and promotions? Do you have a knack for writing and designing compelling email creative? And do you get excited by being able to test and track email marketing performance? Well, then, come say hi!Firstleaf is looking for a creative and analytical Email Specialist, who will report directly to the Director of Retention, and will be responsible for planning, writing, implementing, and measuring email marketing campaigns to a diverse set of customers, from prospects to active to cancelled members. This vital marketing role will involve building out a promotional calendar, owning email creative (writing and design), setting up A/B creative testing, managing customer lists, and measuring performance of our sales and marketing emails.As the third member of the Retention Marketing team, this individual will own email execution, the primary channel with which Firstleaf communicates with customers across the lifecycle. With e-comm sales and signups being vital to the business, this role has the opportunity to make a huge impact on Firstleaf's marketing program, and the success of the company overall.A Few Examples Will Illustrate Some Of Your Challenges* Keep an eye on global, industry, and e-comm trends to continue to drive best-in-class, innovative email marketing campaigns to our growing customer base.* Drive email creative A/B testing to derive insights for the marketing team as a whole about best ways to position and message the Firstleaf value prop* Ideate and create new and different creative, offers, and promotions to drive incremental sales and avoid customer fatigueRequirements* 3+ years in a data-driven email marketing role with experience in email campaign implementation, email performance analysis, and A/B testing implementation* Excellent written communication and creative writing skills, including in-depth knowledge of writing for the email medium* Demonstrated ability to analyze email performance / test results to draw meaningful conclusions that can be implemented into future campaigns* Excited to work in a fast-paced startup environment* Ability to prioritize tasks across multiple marketing and company initiatives* Strong attention to detail; ability to think analytically about how changes may impact future communications to certain audiences* Ability to work under tight deadlines and make quick (but accurate) changes to customer communications* Experience working with an ESP (Iterable is top preference)BenefitsWorking with the world's best wine company isn't enough?Seriously though, we offer remote work, and a location agnostic philosophy added to a very flexible work schedule. Unlimited vacation time. Further, we offer a truly competitive compensation package with bonus and stock options grants, plus choices with medical, dental and vision.coverage. Flexible Spending Accounts. Life insurance, 401(k), Employee Assistance Program, Discounted pet insurance. And to top it off a wine credit and discount with Firstleaf.

Keywords: Penrose Hill, New York , Email Marketing Specialist, Advertising , New York, New York