Email Marketing Specialist
Company: Penrose Hill
Location: New York
Posted on: February 25, 2021
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Job Description:
Are you an email marketer that's looking for an opportunity to
drive sales, signups, and engagement at a high growth,
direct-to-consumer company? Do you want the chance to create and
innovate new and compelling marketing campaigns and promotions? Do
you have a knack for writing and designing compelling email
creative? And do you get excited by being able to test and track
email marketing performance? Well, then, come say hi!Firstleaf is
looking for a creative and analytical Email Specialist, who will
report directly to the Director of Retention, and will be
responsible for planning, writing, implementing, and measuring
email marketing campaigns to a diverse set of customers, from
prospects to active to cancelled members. This vital marketing role
will involve building out a promotional calendar, owning email
creative (writing and design), setting up A/B creative testing,
managing customer lists, and measuring performance of our sales and
marketing emails.As the third member of the Retention Marketing
team, this individual will own email execution, the primary channel
with which Firstleaf communicates with customers across the
lifecycle. With e-comm sales and signups being vital to the
business, this role has the opportunity to make a huge impact on
Firstleaf's marketing program, and the success of the company
overall.A Few Examples Will Illustrate Some Of Your Challenges*
Keep an eye on global, industry, and e-comm trends to continue to
drive best-in-class, innovative email marketing campaigns to our
growing customer base.* Drive email creative A/B testing to derive
insights for the marketing team as a whole about best ways to
position and message the Firstleaf value prop* Ideate and create
new and different creative, offers, and promotions to drive
incremental sales and avoid customer fatigueRequirements* 3+ years
in a data-driven email marketing role with experience in email
campaign implementation, email performance analysis, and A/B
testing implementation* Excellent written communication and
creative writing skills, including in-depth knowledge of writing
for the email medium* Demonstrated ability to analyze email
performance / test results to draw meaningful conclusions that can
be implemented into future campaigns* Excited to work in a
fast-paced startup environment* Ability to prioritize tasks across
multiple marketing and company initiatives* Strong attention to
detail; ability to think analytically about how changes may impact
future communications to certain audiences* Ability to work under
tight deadlines and make quick (but accurate) changes to customer
communications* Experience working with an ESP (Iterable is top
preference)BenefitsWorking with the world's best wine company isn't
enough?Seriously though, we offer remote work, and a location
agnostic philosophy added to a very flexible work schedule.
Unlimited vacation time. Further, we offer a truly competitive
compensation package with bonus and stock options grants, plus
choices with medical, dental and vision.coverage. Flexible Spending
Accounts. Life insurance, 401(k), Employee Assistance Program,
Discounted pet insurance. And to top it off a wine credit and
discount with Firstleaf.
Keywords: Penrose Hill, New York , Email Marketing Specialist, Advertising , New York, New York
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