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Marketing Coordinator

Company: MJH Life Sciences---
Location: Iselin
Posted on: February 25, 2021

Job Description:

Company DescriptionMultiMedia HealthcareMultiMedia Healthcare is comprised of premier platforms that range from animal health, pharma science and medical specialties. MultiMedia Healthcare is dedicated to delivering high quality, timely and trusted information through various resources that include digital and print platforms and live events. MultiMedia Healthcare is part of MJH Life Sciences, which has 8 offices globally. For more information, please visit http://www.mjhassoc.comMJH Life Sciences, provides health care professionals with information and resources they need to stay competitive in their practice and optimize the quality of care for their patients. We are the preferred source of health care daily news and information and are committed to launching innovative platforms and video programming. If you strive to be an expert in your field and thrive when taking risks, then our entrepreneurial, growing company is the place to be. We focus on achieving goals through teamwork and creativity in a fast-paced environment. The ever-changing health care communications industry requires us to stay ahead of the curve to create new ways of improving quality of life through health care communications, live events, and medical education. Our state-of-the-art corporate headquarters, located in Cranbury, New Jersey, promotes collaboration among employees to develop new ideas to keep MJH Life Sciences as the industry leader in health care communications. We offer our employees countless opportunities for on-the-job training and professional development, and the ability to make a difference in the health care industry. We strive to create a culture that values dedication, hard work, collaborative events and community involvement.Job DescriptionMarketing CoordinatorThe Marketing Coordinator will assist the marketing team in developing, coordinating, and implementing multiple touchpoint tactical marketing campaigns that support audience generation, brand awareness, and 3rd party lead generation programs. This position will also oversee the analysis and reporting of campaign results and use those metrics to create recommendations that constantly optimize and improve campaigns, and will work closely with the marketing, project management, editorial, and sales teams.ResponsibilitiesCampaign Coordination (60%):* Coordinate and execute tactical promotional plans across multiple platforms (social media, email, search, SEO, web advertisements, etc.) and across all products to increase exposure and conversion and protect against audience fatigue, and within given budgets. * Regularly review performance of campaigns with direct report, project management and sales* Work closely with project management and editorial to ensure the correct content is being created to deliver maximum impact.* Continually analyze metrics to maximize conversion and increase user engagement in the short and long term.* Incorporate testing plans into all phases of promotion plans and use results to inform future promotional plans.Analytics/Reporting (30%):* Provide segmentation recommendations and counts (as requested) to help with lead projections for prospective projects and audience reach.* Create and maintain project dashboards to track and analyze most effective lead sources per campaign and to help guide future campaign performance.* Compile and distribute weekly campaign-specific reporting, working closely with sales and project management teams* Complete additional adhoc reporting requests as assigned by manager.Other (10%):* Seek opportunity to advance both job-related and technical skills; is committed to increasing lead generation campaign knowledge.* Remain up-to-date of competitive activities and the latest trends and leverages insights to shape future lead generation strategies* Perform additional duties as assigned.QualificationsRequirements* Bachelor's degree in business administration, marketing, marketing research, statistics or a related field or equivalent professional experience* Strong analytical skills to analyze and optimize campaigns; must be able to use gathered data for strategic planning rather than only data reporting.* Excellent interpersonal, written and verbal skills required to interact effectively and professionally with internal and external parties at all levels. * Solid proficiency with MS Office products (Word, Excel, PowerPoint)* Experience and knowledge of web analytics software (i.e. Google Analytics), Salesforce, email deployment systems (i.e. Salesforce Marketing Cloud), social media platforms, and SEO/SEM preferred. * Ability to manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs and have successful track record of managing detail-oriented work under tight deadlines, and within budget.* Innovative, creative thinker with strong organizational skills with demonstrated and excellent attention to detailAdditional InformationMJH Life Sciences provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. All employees of MJH Life Sciences are employed "At Will." This means that either the employee or the Company is free to end the employment relationship at any time, for any reason, with or without cause and with or without notice.

Keywords: MJH Life Sciences---, New York , Marketing Coordinator, Advertising , Iselin, New York

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