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Director of Product Marketing

Company: Unite Us
Location: New York
Posted on: February 26, 2021

Job Description:

As our co-founders transitioned from military to civilian life, they encountered barriers and inefficiencies navigating the most basic health and social services. Together, they set out to improve that experience for others. Recognizing that social care is essential for better health outcomes, they embarked on a mission to connect people to the care they need, when they need it, in communities across the country. Unite Us has developed an intuitive and seamless technology solution that goes beyond the traditional referral method. We work side-by-side with local organizations, and track data and outcomes to build coordinated care networks that support all aspects of community health. Unite Us is boldly changing the nation's care delivery system. If you want to do well and do good, join Unite Us-together we can build healthier communities for everyone. What we do: Unite Us is reinventing the delivery of health and human services. We connect service providers on a common platform, enabling scalable, accountable and measurable delivery of wraparound care. Our technology provides the collaborative infrastructure for these communities. We care deeply about the work we do and the communities our software benefits. We're looking for people to join our team who share that passion for our mission to reinvent Health & Human Services and aspire to make a lasting difference for future generations. No matter how large our team grows, we will always be family. Unite Us prides itself on offering a competitive salary, full benefits, and the opportunity to change the world. Come to Unite Us and together we can build healthier communities for everyone. Description: We're looking for a Director of Product Marketing to help shape and drive our product and go-to-market strategies. As the Director of Product Marketing you will help define Unite Us' product marketing vision and strategy for our products and work cross-functionally with Product, Sales, Customer Success and Marketing to implement it. --You will lead a team of product marketers and will be responsible for identifying and sizing target markets, developing clear positioning and messaging, launching new products and solutions, enabling sales and customer success, and executing programs to drive pipeline and revenue. You will be the product evangelist and your team will play an integral role in organizing product launches. Additionally, you will know the industry landscape well and back up your plans with strategic insights and market evidence; using that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful. This role will be in constant collaboration with the marketing team to develop innovative programs that drive demand while aligning (and supporting) our go-to-market strategy.. An attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our product's value in a way that resonates and clearly articulates how we solve problems. You track performance, and have the data to prove what's working and what isn't. What you'll Do

  • You will build and manage a growing team of product marketing managers that will:
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Manage market intelligence-be the expert on the industries that we work with; understand the who, what, why and overall purchase decision and process
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate within our industry while having the ability to distill messaging about our products internally
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • You will be directly responsible for leading a high performing team and own team goal setting, reporting and evaluation.
  • Develop a vision and strategy for the product marketing team and work closely with the marketing and communications team to deliver on the vision
  • Assess the effectiveness of the marketing programs that support the products on an ongoing basis, and report back to the business on required changes. --What's Required
    • 8+ years of healthcare (specialty in either payer, provider, state govt) experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
    • Proficient in productivity applications such as Microsoft Office, Project Mgt Software, Asana
    • Comfortable using collaboration and CRM tools such as Slack and Salesforce.
    • Familiar with marketing automation tools such as HubSpot, Pardot, and Google Analytics.
    • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
    • Exceptional ROI-tracking skills, able to prove what is -or isn't-working
    • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
    • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
    • Must be a strong public speaker, comfortable in front of large, senior groups, and a strong writer.
    • Bachelor's degree in business or marketing; MBA preferred. Environmental Job Requirements & Working Conditions:
      • This position is based in New York City
      • This position requires 30% travel Unite Us is committed to building a diverse team and fostering an inclusive culture, and is proud to be an equal opportunity employer. We embrace and encourage our employees' differences in race, religion, color, national origin, gender, family status, sexual orientation, gender identity, gender expression, age, veteran status, disability, pregnancy, medical conditions, and other characteristics. If you require assistance in applying for open positions due to a disability please email us at to request an accommodation. What makes you the best candidate for this position at Unite Us? --*
        Are you legally authorized to work in the United States for our Company? --*
        -- Do you now, or will you in the future, require sponsorship for employment visa status (e.g., H-1B visa status, etc.) to work legally for our Company in the United States? --*
        -- U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Unite Us are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
        • Autism
        • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
        • Blind or low vision
        • Cancer
        • Cardiovascular or heart disease
        • Celiac disease
        • Cerebral palsy
        • Deaf or hard of hearing
        • Depression or anxiety
        • Diabetes
        • Epilepsy
        • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
        • Intellectual disability
        • Missing limbs or partially missing limbs
        • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
        • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status Please select 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Unite Us, New York , Director of Product Marketing, Advertising , New York, New York

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