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Sr. Manager, Marketing

Company: Revlon
Location: New York
Posted on: February 26, 2021

Job Description:

Founded in 1979 and based in Vista, CA, CND (Creative Nail Design, Inc.) is the global leader in professional nail, hand and foot beauty - including SHELLAC-- Brand 14+ Day Nail Color. Deeply committed to advancing the nail care industry, CND devotes significant time and resources to product research and development, education, and customer support. CND is an industry-leading advocate for the role of nail care in personal beauty and fashion. Responsibilities:

  • Support VP to establish and execute on 3-year strategic plan and innovation pipeline for relevant owned categories & franchises including, analysis to uncover new opportunities/white space/professional insights, product ideation, and concept writing
  • Be a category expert with a deep and broad knowledge of professional insights, competitive landscape, and emergent trends. Maintain current and active knowledge of all innovation and launch performance for brands and competitors.
  • Lead, troubleshoot and manage all aspects of stage-gate/innovation process/timeline from idea to launch, interfacing with R&D, packaging, Product Development, Procurement, and other departments, on new product creation that is delivered on time and in budget
  • Analyze the potential of new product feasibility (sales and profit analysis, forecasting, competitive review target audience, pricing, etc), manage NPD database, and prepare documents to facilitate stage-gate approval with leadership.
  • Support in the ideation, development, and execution of launch strategies and 360/PR marketing activities for all new products.
  • Liaises regularly with Regional marketing teams to ensure updated launch and base business information is disseminated and understand the local competitive activity.
  • Works closely with CND Education director on existing and new products.
  • Works with Creative Agency to manage the development of all brand-related communication (package artwork, product catalogs, social imagery, brochures, education assets, etc) and share with markets and distributors
  • Initiate development and track of all creative elements from comps, packaging, sampling, in-store collateral and merchandising, social, advertising, web.
  • Track, proof, and approve all artwork relating to the new and existing product packaging
  • Prepares marketing presentations and materials for Sr management and customer meetings
  • Track brand support spending to achieve budgeted levels Requirements:
    • A bachelor's degree is required
    • 5-7 years relevant work experience in marketing or brand management, inclusive of innovation planning and management
    • Balance of analytical, detail-oriented and creative, strategic skills
    • Ability and preserving drive to solve problems, execute with excellence, and get things done
    • Self-starter that is flexible and adaptable to changing priorities in a fast-paced environment
    • Ability to work collaboratively across functions, work independently, and take initiative when appropriate
    • Strong project management, multi-tasking, communication, and presentation skills
    • Must possess team leadership, team commitment, and capacity to influence others
    • Ability/experience and interest to work on small, entrepreneurial brand and environment
    • Knowledge of the beauty category, cosmetics, nail, or professional category a plus, however not mandatory
    • Strong skills with Excel, Powerpoint Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Revlon, New York , Sr. Manager, Marketing, Advertising , New York, New York

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