Analyst/Senior Analyst - Multicultural Business Marketing

Company: American Express Services Europe Limited
Location: New York
Posted on: February 25, 2021

Job Description:

Analyst/Senior Analyst - Multicultural Business Marketing American Express Global Commercial Payments, the leading provider of payments for small, mid and large corporations globally, is going through a significant transformation. The Global Commercial Brand Engagement team is focused on expanding reach and deepening connections with our customers and prospects through our content (site, social, newsletter etc.) and experiences (events, activations, sponsorships). Within this group, an exciting new Multicultural Business Marketing Director team is being stood up. This team will be responsible for creating a strategy to back minority-owned businesses (through funding, resources and fueling spend). And ultimately increase American Express's brand perception and market share with minority-owned business audiences. Job Responsibilities: The Analyst will be an integral member of a team responsible for:

• Design robust program and communication strategy to drive awareness and engagement with small and middle market minority-owned business segments
• Oversee strategic relationships with industry leaders and external partner networks, multicultural groups and government agencies (i.e. Black chambers) to support proprietary programs
• Run E2E strategy, programming and events that support strategic B2B growth with key multicultural audiences (i.e. Amex strategy to back Black-owned businesses, Business Class LIVE - Summit for Success, Contract Connections)
• Act as a trusted advisor and subject matter expert on multicultural marketing efforts, working closely with internal partners such as Content Marketing, Channel Marketing, PR, as well as, other Enterprise multicultural marketing team (i.e. GABM Multicultural Marketing)
• Responsible for setting our Diversity & Inclusion brand standards, VI and messaging across B2B
• Own central GCS tracker against key multicultural KPI's
• Develop approach to capture, create, and promote engaging content before, during, and after onsite and partner events (e.g. educational content, success stories, etc.)
• Identify and test innovative new ways to integrate and amplify GCS offerings into events, products and events related communications, for both domestic and global market Minimum Qualifications More specific responsibilities will include:
  • Help execute on high-profile minority-owned business events such as Business Class LIVE- Summit for Success
  • Help design robust communication and program strategy to drive awareness and engagement with small and middle market businesses, in partnership with external organizations, multicultural groups and government agencies
  • --Help develop approach to capture, create, and promote engaging content before, during, and after onsite and partner events (e.g. educational content, success stories, etc.)
  • Identify and test innovative new ways to integrate and amplify GCS offerings into events, products and events related communications, for both domestic and global market Required Skills/Qualifications: Qualifications - Internal
    • Bachelor's degree preferred
    • Strong project management skills and keen attention to detail
    • Strong analytical and strategic thinking skills
    • Big picture thinker, resourceful, proactive
    • Strong Microsoft Office skills
    • A self-starter with proven ability to manage multiple priorities, with tight timelines
    • Excellent influence management skills, with the ability to lead and drive results through cross-functional partnerships--
    • A background in conference/tradeshow/event planning
    • Desire to have fun and a positive can-do attitude
    • Come with new ideas for the team! Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.
      ReqID: 21001925
      Schedule (Full-Time/Part-Time): Full-time
      Date Posted: Feb 12, 2021, 12:08:13 PM All users of our online services subject to both Privacy Statement and Terms of Service. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.
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Keywords: American Express Services Europe Limited, New York , Analyst/Senior Analyst - Multicultural Business Marketing, Advertising , New York, New York