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Digital Marketing Associate

Company: Caserta
Location: New York
Posted on: February 26, 2021

Job Description:

Caserta is seeking a Digital Marketing Manager to add to its growing team. This key role will be instrumental in driving quality traffic to the Caserta website and helping expand all marketing efforts. Responsibilities:* Receive creative direction from the VP of Marketing and our CEO regarding building both Caserta and Joe Caserta's brand and voice across social channels; ensure marketing campaigns reflect the desired creative vision and adhere to expectations and standards that represent the company's brand quality* Implement, execute, and report on an integrated strategy to grow the company's social media audience, social engagement, and web traffic* Maintain and execute social media editorial calendar* Creating and curating content for social media* Report social media analytics* Stay ahead of social trends, implementing tests and trial programs to expand the company's presence on new platforms as they gain traction* Uploading content to the website via CMS* Creating and curating supporting images for site content* Providing digital marketing support for real-world events and webinars including landing pages, blog posts, event listings, etc.Required:* Experience in B2B marketing with a tech company.* Experience with and strong understanding of social media channels (LinkedIn, Facebook, Twitter, Instagram, blogs, etc.)* Working knowledge of SEO/SEM campaigns* Knowledge of media-editing software including Photoshop, Premier,e and Illustrator* Working knowledge of web design principles, best practices, and content management platforms* Familiarity with analytical tools such as Google Analytics and Webmaster Tools* Prior experience with online monitoring and measuring platforms* Excellent verbal and written communication skills to lead effective teamsQualifications* 1+ year of marketing experience* Content creation skills* Excellent communication and organizational skills

Keywords: Caserta, New York , Digital Marketing Associate, Advertising , New York, New York

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