Digital Marketing Associate
Company: Caserta
Location: New York
Posted on: February 26, 2021
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Job Description:
Caserta is seeking a Digital Marketing Manager to add to its
growing team. This key role will be instrumental in driving quality
traffic to the Caserta website and helping expand all marketing
efforts. Responsibilities:* Receive creative direction from the VP
of Marketing and our CEO regarding building both Caserta and Joe
Caserta's brand and voice across social channels; ensure marketing
campaigns reflect the desired creative vision and adhere to
expectations and standards that represent the company's brand
quality* Implement, execute, and report on an integrated strategy
to grow the company's social media audience, social engagement, and
web traffic* Maintain and execute social media editorial calendar*
Creating and curating content for social media* Report social media
analytics* Stay ahead of social trends, implementing tests and
trial programs to expand the company's presence on new platforms as
they gain traction* Uploading content to the website via CMS*
Creating and curating supporting images for site content* Providing
digital marketing support for real-world events and webinars
including landing pages, blog posts, event listings, etc.Required:*
Experience in B2B marketing with a tech company.* Experience with
and strong understanding of social media channels (LinkedIn,
Facebook, Twitter, Instagram, blogs, etc.)* Working knowledge of
SEO/SEM campaigns* Knowledge of media-editing software including
Photoshop, Premier,e and Illustrator* Working knowledge of web
design principles, best practices, and content management
platforms* Familiarity with analytical tools such as Google
Analytics and Webmaster Tools* Prior experience with online
monitoring and measuring platforms* Excellent verbal and written
communication skills to lead effective teamsQualifications* 1+ year
of marketing experience* Content creation skills* Excellent
communication and organizational skills
Keywords: Caserta, New York , Digital Marketing Associate, Advertising , New York, New York
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