Paid Media Specialist (Remote OK!)

Company: Happy Cog
Location: New York
Posted on: February 25, 2021

Job Description:

New York , United States - Marketing - Full-time - Partially remote This position is remote-friendly! You have the flexibility to work from anywhere in the--United States--or out of our headquarters in Manhattan, NYC (NYC-area candidates will also be remote for the foreseeable future, due to COVID-19). We're Happy Cog, a growing interactive agency located in the NoMad District of Manhattan. Looking to work with awesome clients? Well, we've got an impressive list including Google, Airbnb, Etsy, The Associated Press, New York City, and Columbia University to name but a few. We've got an incredible road ahead, and are looking for a full-time Paid Media Specialist to join us in our journey! We need someone who is passionate about Paid Search/Display and Digital Marketing to help manage our growing roster of clients. The ideal candidate will not only be proficient in the latest and greatest techniques and ad formats, but will also have the ability to think strategically to put together integrated paid media plans blending search, display, and remarketing. You'll be supporting multiple clients across a variety of industries and verticals, but you'll always have the same goal: to get the client the best possible results at the lowest cost. You'll be working to help craft and execute strategies, and will be responsible for all tasks associated with building and optimizing digital paid media campaigns.

The ideal candidate will have at least 2-3 years of direct paid media experience. Mastery of the techniques used to excel on platforms such as Google Ads, Facebook, etc. is essential.-- What You'll Do:

• Manage and execute all aspects of Display/SEM/Paid Social campaigns, including developing keyword and campaign strategy, ad and landing page testing, and bid and budget management
• Analyze and assess the performance of campaigns, and translating quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy
• Communicate regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive and landscape intelligence
• Prepare weekly, monthly, and quarterly performance reports for both clients and internal team leads to assess and optimize performance
• Collaborate with our SEO team to identify the best keyword phrases to target in a multi-dimensional digital marketing campaign
• Develop and maintain paid media strategy that drives business results for our clients.
• Collaborate with the team and leadership to continually improve our processes, including around developing keyword and campaign strategy, ad and landing page testing, and bid and budget management
• In partnership with our analytics & insights team, analyze and assess the performance of all clients campaigns, translating quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy What You Have:
  • Minimum of 2-3 years of hands-on experience managing campaigns in Google Ads, Bing Ads, Facebook Ads, and other paid search platforms.--
  • Demonstrated experience--effectively managing large paid media budgets ($1 million annual +)
  • Experience with web analytics platforms such as Google Analytics or Adobe Analytics
  • Experience using spreadsheets and bulk editing tools to make large account-wide changes and to build a significant number of campaigns at scale
  • Ability to juggle and prioritize a challenging workload in a fast-paced environment
  • Ability to communicate directly with clients, both verbally and in writing Nice to Haves:--
    • Digital agency--experience working with enterprise-level clients
    • Experience using bid management platforms to help optimize campaigns (i.e., Acquisio, Marin, Kenshoo, SearchForce, etc)
    • Google Ads, Bing Ads, or Facebook Ads certifications
    • A/B testing experience
    • Understanding of Search Engine Optimization (SEO) best practices
    • Flexible hours.
    • Paid vacation policy.
    • Lunch paid for every day by the company for team members in the NYC office, via your own Seamless account.
    • Health, Dental, and Vision insurance.
    • Eligible for Simple IRA.
    • Autonomy in your work Location:-- Manhattan, NYC (remote candidates welcome!) Timeline:-- We want to be completely transparent here. This role is for a future opportunity at Happy Cog. We are conducting interviews now to make great connections with people who would be interested in joining our team as needed. Happy Cog--is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. We embrace and celebrate--diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the greater work we can create together.--

Keywords: Happy Cog, New York , Paid Media Specialist (Remote OK!), Advertising , New York, New York