Senior Director, Performance Marketing
Company: TripAdvisor LLC
Location: New York
Posted on: February 25, 2021
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Job Description:
At Tripadvisor, we believe there's good out there. We understand
that travel brings out the best in us, while lifting deserving
businesses and strengthening the communities we meet along the way.
We know that as the world's largest travel site, we're here to
inspire and empower people to explore our world with confidence -
and share their trip experiences with others. And every day, we see
our ideas come to life in work that enables travelers to discover
all the good the world has to offer. As part of the Tripadvisor
team, you'll have the opportunity to do the same. In 2020, we will
deliver billions of communications across every channel that
inspire and help people travel better.-- We believe that we are
better together, and at Tripadvisor we welcome you for who you are.
Our workplace is for everyone, as is our people powered platform.
At Tripadvisor, we want you to bring us your unique perspective and
experiences, so we can collectively revolutionize travel and
together find the good out there.-- About the role:-- We are
looking for a Senior Director to lead performance marketing efforts
for the Tripadvisor brand. This role has a highly visible set of
responsibilities, owning the P&L, strategy, and execution for
SEM, Display, Social, Affiliate and Hotels Ads for all product
categories (hotels, experiences, vacation rentals, flights, car,
cruise, and rental cars).-- The Senior Director will report to the
Vice President of Growth Marketing & Loyalty and work closely with
other senior leaders to develop category specific marketing
strategies and help launch new direct to consumer products.
Responsibilities: Develop and drive end to end marketing strategies
for SEM, Display, Social, Affiliate and Hotels Ads Act as a
critical thought partner to the Vice President of Growth Marketing
& Loyalty and other senior leaders on the evolving role of
performance marketing Exceed aggressive consumer traffic, profit,
and ROI goals for the SEM channel across a global portfolio of
websites, which include multiple brands, geographies, and languages
Lead and manage a highly experienced team of performance marketers,
engineers, data scientists, and analysts-- Manage, optimize, and
expand programs for all performance marketing channels to maximize
the profitability of the performance marketing spend Develop vendor
relationship(s) to access best practices; work closely with
existing vendors (Google, Bing, Yahoo, Yandex, Naver, Facebook,
Criteo and more) to ensure quality advice and guidance. Track,
analyze, and report on key performance metrics and identify areas
of opportunity to improve KPIs across areas of responsibility.
--Work cross-functionally across consumer marketing, creative,
product management, and development teams. Demonstrate intellectual
curiosity and outside-in thinking on best and evolving practices,
and ensure the team is constantly at the edge of the newest high
potential opportunities or ways of working Advise on digital and
marketing best practices, the latest tools and systems.--
--Required Skills: 7+ years of experience in performance marketing
leadership with 10+ years of relevant experience in performance
marketing preferably with deep knowledge of paid search at consumer
internet businesses Experience working closely with engineering and
data science partners to develop custom tools and strategies to
maximize performance Deep understanding and experience across
performance marketing channels, demonstrating depth and breadth of
strategic and tactical knowledge of how different performance
marketing channels can drive customer and business goals Deep
understanding of the multiple tenets of customer acquisition costs.
Can speak to broader business and financial implications and
planning of customer acquisition costs vs lifetime value per
customer ratio Excellent leadership skills with experience managing
teams remotely and working successfully cross-functionality. Proven
ability to execute in a fast paced environment - results oriented
with roll-up-the-sleeves attitude. Exceptional problem solving,
communication, and analytical skills. Ability to think and act
creatively, strategically, and tactically. Strong, relentless
attention and focus to details. Proven ability to juggle multiple
projects at one-time with very little direction. Strong proficiency
in a multitude of performance marketing tools and platforms
Entrepreneurial spirit, mindset and work ethic are a must.
Keywords: TripAdvisor LLC, New York , Senior Director, Performance Marketing, Advertising , New York, New York
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