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Traditional Media Buyer

Company: Schireson
Location: New York
Posted on: February 25, 2021

Job Description:

Known (www.known.is) is a modern marketing company engineered to meet the unprecedented challenges and opportunities facing marketers today. We are setting a new standard by delivering clients the most advanced, end-to-end solutions they need, in the most efficient, effective and transparent ways. Anchored by two decades of groundbreaking market research and data science, we provide brands with consumer intelligence, strategy, media planning and buying, and renowned creative in all media, producing some of the most innovative, cutting-edge work in culture today. With offices in New York, Los Angeles, Boston, Austin, Seattle and San Francisco, we are more than 200 people, a community of extraordinary talent, working as one team to help our clients win.-- Known's Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for a Traditional Media Buyer to join the team and work alongside our digital buying team of data analysts, data scientists, and software engineers. Qualifications:

  • BS/BA degree from a well-regarded college or university
  • Minimum of 4 years of experience in integrated traditional media planning and buying, specifically national linear TV. Must also have experience in at least one other channel, with preference for Network Radio, Streaming Audio, or OOH
  • Understanding of how to bring insights & analytics into a media plan and a media buy
  • Superb communication and presentation skills
  • The ability to multitask in a fast paced environment with high attention to detail
  • Proactive individual who can work independently as well as with a team
  • Proficient in Microsoft Office, including Excel
  • Strong quantitative skills with the ability to think strategically about complex problems
  • Experience effectively and efficiently negotiating media buys
  • Experience working directly with clients is a plus
  • Experience with predictive analytics / data science is a plus Responsibilities:
    • Driving performance for our media campaigns and amazing our clients
    • Develop objectives, strategies, and recommendations for our clients' traditional media campaigns
    • Build media plan decks for the channels you are responsible for
    • Negotiate buys with different vendors to ensure optimal rates--
    • Implement and optimize traditional media buying using data analytics
    • Day-to-day monitoring, management, optimization, and development of assigned campaigns
    • Building stories and slides for client reports
    • Developing new approaches to optimize KPIs and improve Known IP

Keywords: Schireson, New York , Traditional Media Buyer, Advertising , New York, New York

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