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Media Planning Manager

Company: Wakefern Food Corp.
Location: Edison
Posted on: February 25, 2021

Job Description:

Wakefern Food Corp. is a member-owned retail cooperative that operates 354 stores in nine Northeastern states under five distinct banners, including ShopRite, Price Rice Marketplace, The Fresh Grocer, Dearborn Market in New Jersey, as well as the recent addition of three Manhattan-based Gourmet Garage stores.Wakefern Food Corp. was formed in 1946 by eight independent grocers who were looking for a way to compete with the national supermarket chains that were beginning to emerge following World War II. Their early success led them to create a single trade name under which they would operate, and in 1951, the ShopRite brand was born. Purpose Statement:The Manager, Media Planning is responsible for media communication planning focused on understanding the consumer and the best touchpoints to reach them to develop the media strategy across Wakefern's six banners: ShopRite, Price Rite, Dearborn Markets, The Fresh Grocer, Gourmet Garage and Fairway Market. This role will lead a small team to deliver innovative messages across a variety of channels. The role has two aspects, one is communication planning which requires connecting with consumer by focusing the messaging with specific channel tasks and roles to increase effectiveness. The other is Media Planning, focusing on delivering the message to the right consumer in the right place. Skills are required to plan, how to best and most efficiently reach target consumers leveraging consumer media research to develop a media plan and a tactical channel plan.Core Functions:---Analyzing data, thinking creatively and designing innovative strategies to make sure the marketing campaigns reach their target audience in the most effective way possible to drive business results across traditional and emerging media channels---Assessing the impact and suitability of different media types used to target certain markets based on brand's needs and wants---Developing various options for media plans based on the objectives including Building Programmatic media buying plans with optimization strategies---Interacting with internal and external partners to evaluate, implement, and maintain a media plan---Creating or recommending media strategies to attract and retain customers, increase the brand's recognition, and maintain and increase customer satisfaction and loyalty---Working closely with brands to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaigns---Negotiating with media channels to close competitive deals---Managing and supervising a team in day to day media management while also leading the process of strategic media planning/execution and serving as a resource for the team---Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, and outdoor posters and digital billboards---Analyzing and reporting the post-campaign results (including revenues and costs) and recommending refinements---Monitoring online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards)---Other duties as assigned. Knowledge and Skill Requirements:--- Bachelor's degree required in Marketing, Advertising, Communications or related field--- At least 10+ years' experience in media planning and/or communication planning--- Knowledge of different types of media channels--- Demonstrable experience with building effective advertising campaigns--- Proficiency with digital media marketing--- Good knowledge of analytics tools and ability to analyze data--- Experience with programmatic media planning and buying--- Experience with budget planning and KPIs--- Ability to manage and combine data--- Strong decision-making skills--- Excellent communication skillsEQUAL OPPORTUNITY EMPLOYER M/F/H/V, COMMITTED TO A DIVERSE WORKFORCEWHICH REFLECTS THE COMMUNITIES WE SERVE

Keywords: Wakefern Food Corp., New York , Media Planning Manager, Advertising , Edison, New York

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