Media Planning Manager
Company: Wakefern Food Corp.
Location: Edison
Posted on: February 25, 2021
|
|
Job Description:
Wakefern Food Corp. is a member-owned retail cooperative that
operates 354 stores in nine Northeastern states under five distinct
banners, including ShopRite, Price Rice Marketplace, The Fresh
Grocer, Dearborn Market in New Jersey, as well as the recent
addition of three Manhattan-based Gourmet Garage stores.Wakefern
Food Corp. was formed in 1946 by eight independent grocers who were
looking for a way to compete with the national supermarket chains
that were beginning to emerge following World War II. Their early
success led them to create a single trade name under which they
would operate, and in 1951, the ShopRite brand was born. Purpose
Statement:The Manager, Media Planning is responsible for media
communication planning focused on understanding the consumer and
the best touchpoints to reach them to develop the media strategy
across Wakefern's six banners: ShopRite, Price Rite, Dearborn
Markets, The Fresh Grocer, Gourmet Garage and Fairway Market. This
role will lead a small team to deliver innovative messages across a
variety of channels. The role has two aspects, one is communication
planning which requires connecting with consumer by focusing the
messaging with specific channel tasks and roles to increase
effectiveness. The other is Media Planning, focusing on delivering
the message to the right consumer in the right place. Skills are
required to plan, how to best and most efficiently reach target
consumers leveraging consumer media research to develop a media
plan and a tactical channel plan.Core Functions:---Analyzing data,
thinking creatively and designing innovative strategies to make
sure the marketing campaigns reach their target audience in the
most effective way possible to drive business results across
traditional and emerging media channels---Assessing the impact and
suitability of different media types used to target certain markets
based on brand's needs and wants---Developing various options for
media plans based on the objectives including Building Programmatic
media buying plans with optimization strategies---Interacting with
internal and external partners to evaluate, implement, and maintain
a media plan---Creating or recommending media strategies to attract
and retain customers, increase the brand's recognition, and
maintain and increase customer satisfaction and loyalty---Working
closely with brands to understand their needs, wants, and
objectives, and then determining which media channels fit best for
specific campaigns---Negotiating with media channels to close
competitive deals---Managing and supervising a team in day to day
media management while also leading the process of strategic media
planning/execution and serving as a resource for the
team---Collecting and analyzing information on different media
channels, such as newspapers, radio, magazines, television, films,
the Internet, and outdoor posters and digital
billboards---Analyzing and reporting the post-campaign results
(including revenues and costs) and recommending
refinements---Monitoring online and offline ad campaigns (e.g. on
radio, TV, websites, magazines and billboards)---Other duties as
assigned. Knowledge and Skill Requirements:--- Bachelor's degree
required in Marketing, Advertising, Communications or related
field--- At least 10+ years' experience in media planning and/or
communication planning--- Knowledge of different types of media
channels--- Demonstrable experience with building effective
advertising campaigns--- Proficiency with digital media
marketing--- Good knowledge of analytics tools and ability to
analyze data--- Experience with programmatic media planning and
buying--- Experience with budget planning and KPIs--- Ability to
manage and combine data--- Strong decision-making skills---
Excellent communication skillsEQUAL OPPORTUNITY EMPLOYER M/F/H/V,
COMMITTED TO A DIVERSE WORKFORCEWHICH REFLECTS THE COMMUNITIES WE
SERVE
Keywords: Wakefern Food Corp., New York , Media Planning Manager, Advertising , Edison, New York
Click
here to apply!
|
Didn't find what you're looking for? Search again!
Other Advertising JobsMedia Manager, Shopper Marketing Description: About Performics:Are you ready to re-invent digital marketing At Performics, we're accelerating the great missions of our clients-brands like Lenovo, Toyota, Verizon, and Comcast in the ever-evolving (more...) Company: Performics Location: New York Posted on: 03/3/2021 Senior Trade Marketing Manager, Category Strategy Description: JOB SUMMARY:The Senior Trade Marketing Manager for Category Strategy is part of the omni-channel Brand Marketing Team and is a key role to strategize and conceptualize our category, product and assortment (more...) Company: L'OCCITANE Group Location: New York Posted on: 03/3/2021 Product Marketing Specialist Description: About Mobilize: br br Mobilize is the volunteer recruitment and events management platform that connects mission-driven organizations and their supporters. br br The Mobilize platform has helped (more...) Company: EveryAction Location: New York Posted on: 03/3/2021 Marketing Manager Description: The marketing manager will be responsible for managing marketing operations across Eqpt, LX and KB, while occasionally guiding content strategy on behalf of KB's clients. Working closely with the marketing (more...) Company: Knightsbridge Park Location: New York Posted on: 03/3/2021 Product Marketing Analyst/Associate, Alternative Investment Platform Description: Product Marketing Analyst/Associate, Alternative Investment Platform BlackRock's business is investing on behalf of our clients, from large institutions to parents and grandparents, doctors and teachers (more...) Company: Blackrock, Inc. Location: New York Posted on: 03/3/2021 Paid Social Media Planner Description: Company Description br br Interested in joining one of the most creative media agencies in the world Crossmedia is a growing communications planning and media services agency with offices in New (more...) Company: Crossmedia USA Location: New York Posted on: 03/3/2021 Director of Product Marketing Description: Job Description: The firm is seeking an experienced, motivated marketing professional to help with product marketing efforts for our retail distribution platform. The role Company: Atlas Search Location: New York Posted on: 03/3/2021 Product Marketing Lead Description: This can be a remote position. br CafeMedia empowers over 2,900 premium publishers, with a collective reach of over 164MM monthly unique visitors 11 largest Comscore property in October 2020 , (more...) Company: CafeMedia Location: New York Posted on: 03/3/2021 Entry Level Marketing and Business Development Associate Description: Ace Concepts is looking for someone to join its' growing Entry Level Marketing Operations team, which helps us run campaigns for our brand partners. We work with everyone from up-and-coming startups to (more...) Company: Ace Concepts Location: Garden City Posted on: 03/3/2021 Growth Marketing Lead Description: WHO WE ARE: br The TIFIN Group, which starts, invests and operates first-in-category fintech companies in investment management, investment advisory, and personal finance. The TIFIN Group companies (more...) Company: THE TIFIN GROUP Location: New York Posted on: 03/3/2021 |