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Content Marketing Manager

Company: Gannett
Location: New York
Posted on: April 10, 2021

Job Description:

Req #14121 Thursday, February 25, 2021 Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched reach at the national and local level, Gannett touches the lives of nearly 140 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include the USA TODAY and more than260 daily local newspaper brands, digital marketing services companiesReachLocal, WordStream, andThriveHiveand U.K. media company Newsquest.There's never been a better time to join our talented team. VisitGannett.com/Careersto learn more about our opportunities, and visit Gannett Privacy Policyto understand our privacy policy.
Gannett/ USA TODAY NETWORK is seeking a Content Marketing Manager to join the Brand and Network Marketing team. This is an exciting opportunity to join a newly developing practice within the team. This new role will help create, build and launch new marketing strategies and campaigns that will use our core content pillars (sports, entertainment, news, etc.) and high impact priority journalism to drive audience growth and brand relevance across our portfolio of brands. This position will report to the Director, Content Marketing - Brand and Network Marketing. Duties and Responsibilities

  • Help shape the content marketing strategies for upper-funnel content marketing campaigns to drive new audience demand
  • Work with internal stakeholders (creative, content strategists, extended marketing team) to identify and amplify priority content
  • Conceptualize, develop and execute cross-channel content marketing initiatives to deliver content to different audiences across various digital platforms
  • Maximize content performance by implementing, monitoring and optimizing promotional plans across owned, social and paid channels to achieve key results
  • Drive end-to-end campaign orchestration from establishing the strategy to brief development, through creative and media execution, to measurement and reporting, ensuring clear communication throughout each step of the process
  • Create and own the goals and performance metrics for campaigns; Monitor campaign performance and optimize campaigns
  • Utilize A/B testing and other data-driven methods to maximize content consumption and interaction
  • Continuously ideate and experiment with new ways to reach new audiences with our content
  • Build, maintain and communicate a campaign calendar roadmap Qualifications
    • Bachelors degree in marketing or related field
    • 5-7 years B2C content marketing
    • Strong project management/ orchestration skills and experience managing complex, collaborative projects with multiple stakeholders
    • Collaborative workstyle and experience working with cross-functional teams to drive results
    • Demonstrated marketing experience in digital platforms and social channels
    • Passionate, self-starter who is curios, optimistic, and thoughtful with a desire to bring new ideas to the forefront
    • Aptitude for thinking analytically, with a results-driven mindset
    • Exceptional written and verbal communication skills required
    • Test and learn mentality
    • Ability to work well in a fast-paced, very collaborative environment
    • Brand/ Marketing Agency or technology growth company experience is a strong plus
    • Hungry, proactive, roll sleeves up workstyle
      Gannett Co., Inc.is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status. Other details Job Family Brand Marketing Job Function Marketing Pay Type Salary
      recblid jtymhy3tpq90oc3802vhfa4k8s6pfb

Keywords: Gannett, New York , Content Marketing Manager, Advertising , New York, New York

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