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Manager/Sr. Manager, OptBlue Partner Marketing

Company: American Express
Location: New York
Posted on: April 10, 2021

Job Description:

Global Merchant Services (GMS) Marketing is dedicated to bringing buyers and sellers together and transforming how American Express is welcomed. GMS Marketing is responsible for partnering with GMS markets to drive profitable growth, accelerate Merchant acceptance and enhance the value of Amex acceptance to Merchants and Card Members at scale. We focus on enhancing our relationships with millions of Merchants of all shapes and sizes, and our geographic purview includes many commerce hubs across the globe including the U.S, Canada, Latin America, the Caribbean, Europe and the Asia-Pacific region.

The U.S. Merchant Marketing (USMM) organization falls within GMS. OptBlue Partner Marketing, part of USMM, works closely with the U.S. Small Merchant Acquisition Strategy organization responsible for third-party acquiring, Aggregator/Pay-Fac and TPSP programs.

Position Description

The Senior Manager, OptBlue Partner Marketing position is at the center of one of the highest priorities for Global Merchant Services and American Express: increasing actively accepting merchants. This person will partner closely with strategic third-party acquiring partners (OptBlue Participants) and internal partners to design and execute marketing strategies that drive activation, engagement and acceptance with merchants. The successful candidate will contribute to evolving new merchant marketing approaches, enhance partner marketing relationships, and take advantage of the opportunities that the OptBlue program presents.


  • Be the lead marketing liaison for priority third-party acquiring partners
  • Develop marketing strategies to drive activation and encourage welcomed acceptance/charge volume from merchants. Sell-in plans internally and to the third-party acquiring partner, directly or in partnership with Partner Mangers.
  • Review and provide feedback on third-party acquiring partners' marketing plans and creatives to identify opportunities to drive further results by leveraging our assets, best practices, as well as ensure compliance to American Express brand and legal requirements.
  • Liaise internally with marketing, analytics, acquisition teams and other key stakeholders to represent the marketing needs of the partners and their merchants.
  • Lead new merchant engagement initiatives as opportunities arise.
  • Track and measure campaigns and document best practices and share learnings (internally/externally) to drive future success.

    Minimum Qualifications

    The successful candidate will be high energy, proactive, a team player, and able to work well with competing priorities:
    • Experience managing external partnerships.
    • Excellent communication, collaboration and ability to influence at various levels.
    • Creative thinker who is comfortable with ambiguity; ability to work in white space and continually create, test and innovate.
    • Demonstrated experience managing marketing efforts end-to-end. Prior marketing experience and a working knowledge of AXP marketing processes a plus.
    • Strong project management skills and great attention to detail, with the ability to independently move multiple projects forward in parallel
    • Expertise or proven track record of building and leveraging relationships across function and leadership levels
    • Positive, can do attitude able to work independently, manage multiple projects, and stay flexible to business changes
    • B2B or merchant marketing experience preferred

      Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

      American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.

      Schedule (Full-Time/Part-Time): Full-time
      Date Posted: Apr 5, 2021, 3:45:31 PM

Keywords: American Express, New York , Manager/Sr. Manager, OptBlue Partner Marketing, Advertising , New York, New York

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