NewYorkRecruiter Since 2001
the smart solution for New York jobs

Manager/Sr. Manager, OptBlue Partner Marketing

Company: American Express
Location: New York
Posted on: April 10, 2021

Job Description:

Global Merchant Services (GMS) Marketing is dedicated to bringing buyers and sellers together and transforming how American Express is welcomed. GMS Marketing is responsible for partnering with GMS markets to drive profitable growth, accelerate Merchant acceptance and enhance the value of Amex acceptance to Merchants and Card Members at scale. We focus on enhancing our relationships with millions of Merchants of all shapes and sizes, and our geographic purview includes many commerce hubs across the globe including the U.S, Canada, Latin America, the Caribbean, Europe and the Asia-Pacific region.

The U.S. Merchant Marketing (USMM) organization falls within GMS. OptBlue Partner Marketing, part of USMM, works closely with the U.S. Small Merchant Acquisition Strategy organization responsible for third-party acquiring, Aggregator/Pay-Fac and TPSP programs.

Position Description

The Senior Manager, OptBlue Partner Marketing position is at the center of one of the highest priorities for Global Merchant Services and American Express: increasing actively accepting merchants. This person will partner closely with strategic third-party acquiring partners (OptBlue Participants) and internal partners to design and execute marketing strategies that drive activation, engagement and acceptance with merchants. The successful candidate will contribute to evolving new merchant marketing approaches, enhance partner marketing relationships, and take advantage of the opportunities that the OptBlue program presents.

Responsibilities

  • Be the lead marketing liaison for priority third-party acquiring partners
  • Develop marketing strategies to drive activation and encourage welcomed acceptance/charge volume from merchants. Sell-in plans internally and to the third-party acquiring partner, directly or in partnership with Partner Mangers.
  • Review and provide feedback on third-party acquiring partners' marketing plans and creatives to identify opportunities to drive further results by leveraging our assets, best practices, as well as ensure compliance to American Express brand and legal requirements.
  • Liaise internally with marketing, analytics, acquisition teams and other key stakeholders to represent the marketing needs of the partners and their merchants.
  • Lead new merchant engagement initiatives as opportunities arise.
  • Track and measure campaigns and document best practices and share learnings (internally/externally) to drive future success.

    Minimum Qualifications

    The successful candidate will be high energy, proactive, a team player, and able to work well with competing priorities:
    • Experience managing external partnerships.
    • Excellent communication, collaboration and ability to influence at various levels.
    • Creative thinker who is comfortable with ambiguity; ability to work in white space and continually create, test and innovate.
    • Demonstrated experience managing marketing efforts end-to-end. Prior marketing experience and a working knowledge of AXP marketing processes a plus.
    • Strong project management skills and great attention to detail, with the ability to independently move multiple projects forward in parallel
    • Expertise or proven track record of building and leveraging relationships across function and leadership levels
    • Positive, can do attitude able to work independently, manage multiple projects, and stay flexible to business changes
    • B2B or merchant marketing experience preferred

      Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

      American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.

      ReqID:
      Schedule (Full-Time/Part-Time): Full-time
      Date Posted: Apr 5, 2021, 3:45:31 PM

Keywords: American Express, New York , Manager/Sr. Manager, OptBlue Partner Marketing, Advertising , New York, New York

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Senior Copywriter
Description: Description br br Wasserman is a partner to the world's most iconic brands, properties and talent in their ventures across sports, entertainment and culture. Wasserman's purpose is to transform the (more...)
Company: Wasserman
Location: New York
Posted on: 04/11/2021

Latin America Marketing Intern
Description: About Us br br At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world's largest networks that powers approximately 25 million (more...)
Company: Cloudflare
Location: New York
Posted on: 04/11/2021

Media Supervisor
Description: MEDIA SUPERVISOR br br We are looking for a Media Supervisor to join our growing Media team br br This person will oversee the day-to-day media planning, buying, and execution of client programs, (more...)
Company: AMP Agency
Location: New York
Posted on: 04/11/2021


Reporter - Health & Medicine (Volunteer)
Description: li Note: The following is an opportunity for flexible, part-time, VOLUNTEER work. This is a work-at-home position and we are hiring in multiple locations. br br Are you a dynamic, versatile, and (more...)
Company: WhoWhatWhy
Location: New York
Posted on: 04/11/2021

Veterans Preferred - Associate Editor - Social Media
Description: Military Veterans are Encouraged to Apply. Description Frontline Medical Communications, Inc., a division of Medscape, is one of the healthcare industry's largest medical communications companies and (more...)
Company: WebMD
Location: New York
Posted on: 04/11/2021

VP of Marketing
Description: -- VP of Marketing Jobs in New York NY - Marketing,Digital Marketing Job Recruiters ul li Talent li Clients li Jobs li About li Blog li Contact ul li Facebook li Twitter li Linkedin (more...)
Company: JBCStyle Fashion Recruiters
Location: New York
Posted on: 04/11/2021

Product Analyst, Cornerstone Co-Brand Reporting
Description: You Lead the Way. We've Got Your Back. br br At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we're supporting (more...)
Company: American Express
Location: New York
Posted on: 04/11/2021

Marketing Communications Director
Description: Risk Strategies is a leading national specialty insurance brokerage and risk management firm assisting organizations and individuals to simplify the process of protecting assets, offering benefits and (more...)
Company: Risk Strategies Company
Location: New York
Posted on: 04/11/2021

Senior Editor, Gear
Description: SENIOR EDITOR, GEAR New York, NY InsideHook is looking for a Senior Editor who specializes in gear and product coverage to join our growing team. This is a full-time, salaried position with generous (more...)
Company: InsideHook
Location: New York
Posted on: 04/11/2021

Reporter, Equality
Description: Job Requisition Number:89991 Bloomberg---s Equality team is seeking an experienced and energetic reporter to join a group that is having impact alongside our global newsroom covering equality in business, (more...)
Company: Bloomberg
Location: New York
Posted on: 04/11/2021

Log In or Create An Account

Get the latest New York jobs by following @recnetNY on Twitter!

New York RSS job feeds