Paid search Marketing Associate

Company: Hays
Location: New York
Posted on: April 10, 2021

Job Description:

Your new company You will be joining Metlife Insurance, one of the leading global providers of Insurance, annuities, and employee benefit programs at their New York, NY location on Park Ave as a Paid Search Marketing Associate, earning up to $26.00 per hour. Here at Metlife we live by our core values of, putting customers first, being the best, making things easier, and succeeding together! Although we are remote for the time being, you will eventually experience a state of the art office environment, with campus Wi-Fi, Walking & Biking rails, and Coffee and Juice bars, as well as access to our onsite fitness and wellbeing areas. Your new role As a Paid Search Marketing Associate, earning up to $26.00 per hour in New York, you will be managing and optimizing paid search campaigns across multiple search engines (Google, Bing, etc.) and performing day-to-day paid search campaign activities including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc. You will be a key partner for internal departments, and third-party providers to spearhead collaboration, facilitate discussions, planning, and project management and will contribute to the development and execution of market strategies for Paid Search campaigns, including developing test plans and risk/benefit analysis. You will also perform daily responsibilities associated with performance across Google AdWords, Bing, and other search platforms. Partner with in-house Social and Display team to identify opportunities to drive incremental business volume (i.e. Display network placement lists on AdWords and through other contextual advertising platforms). Actively monitoring and sharing of industry news and digital marketing trends with cross-functional marketing team What you'll need to succeed At least 2-5 years of digital expertise with a focus on paid search (SEM). An understanding of how paid search interacts with mobile, display, video, retargeting, audience segmenting, social, etc, prior experience and fluent understanding of SA360, Google AdWords, Microsoft Ads platform and Google Campaign Manager. Strong Microsoft Excel skills: Pivot Tables, Vlookups, Chart building, etc! Comprehensive data analysis and problem-solving skills, ability to think strategically and make sound optimization recommendations based on data. A Bachelor's degree in Marketing or related field, or an advanced degree in business or marketing is highly preferred. Due to COVID19 you will be working from home so you must have access to high speed internet, a quiet area to work and be able to use video during your interview and training.
What you'll get in return In this contract role, you will get the opportunity to learn the internal systems and gain on your insurance and former group claims experience to allow you to further develop and grow your career. This is a great opportunity to get your foot in the door at Metlife Insurance. What you need to do now Join your new team by clicking 'apply now', providing us with your updated CV, or give us a call to discuss your suitability for the role. If this job isn't quite right for you but you are looking for a new job, contact your local Hays office for a confidential discussion on your career.

Keywords: Hays, New York , Paid search Marketing Associate, Advertising , New York, New York