Public Affairs & Marketing - Brand and Content Strategist, Associate

Company: The Blackstone Group
Location: New York
Posted on: April 11, 2021

Job Description:

Job Description: The firm-wide marketing team at Blackstone is focused on strengthening the Blackstone brand and supporting our business groups. The team is responsible for areas including: Blackstone's content strategy The firm's brand and visual identity The firm's digital marketing channels (email, website, social media, etc.) and paid promotion efforts Our video and podcast production capabilities Support for investor-facing marketing initiatives We're looking for a smart, entrepreneurial young professional to help support Blackstone's brand and content strategy. You'll work in collaboration with various functions of the marketing team in addition to groups such as Public Affairs, Government Relations, Technology and Innovations, Institutional Client Services, and each of Blackstone's businesses. Responsibilities will include: Generating and executing content ideas-for Insights posts, videos, landing pages, brochures, and more-to strengthen Blackstone's reputation and/or advance business objectives Bringing those ideas to life by writing copy and collaborating with in-house and agency partners on creative execution-i.e. helping manage video production, design, branding, etc. Seeing projects through to effective distribution and performance measurement Developing subject matter expertise around several Blackstone business groups and their marketing needs; helping create marketing programs for these businesses to engage with their investors Drafting memos and project briefings for meetings with stakeholders across the firm Qualifications: Blackstone seeks to hire individuals who work well in a team-driven working group, are highly motivated, intelligent, have sound judgment and have demonstrated excellence in prior endeavors. The successful candidate must have: Strong writing and editing skills with direct experience in content marketing or journalism Passion for understanding nuanced financial topics and communicating them in a digestible, engaging way Demonstrated ability to work in a fast-paced environment while keeping complex initiatives on track A good eye for design with the ability to ensure deliverables always look cohesive and on-brand Experience working with video production teams, designers, and/or creative agencies Meticulous attention to detail Self-starter, organized, motivated with a good sense of humor 3 years of professional experience Minimum of a Bachelor's Degree Resume must be in PDF format All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, sexual orientation, national origin or any other category protected by law.

Keywords: The Blackstone Group, New York , Public Affairs & Marketing - Brand and Content Strategist, Associate, Advertising , New York, New York