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Director of Brand Marketing

Company: GRAILED, INC.
Location: New York
Posted on: April 11, 2021

Job Description:

Grailed is a curated e-commerce marketplace streetwear and luxury fashion. Our community-based marketplace is built for enthusiasts by enthusiasts, and our goal is to provide an interactive and educational meeting ground where people who are interested in fashion can buy and sell their unique pieces. Our team focuses on providing an environment that encourages learning and growth, giving you the opportunity to own projects and take pride in the work you do. We're constantly looking for chances to create a more inclusive, fun, collaborative, and productive work environment. We are looking for an experienced, inspirational Director of Brand Marketing who can help to evolve and drive the future of the Grailed brand. As the leader of Brand Marketing, they will be responsible for communicating our brand in innovative and inspiring ways to everyone, everywhere. This dynamic leader will support a multi-functional team, including brand activations, campaigns, editorial content, and social media, and will be responsible for motivating and developing the team creatively and operationally. This role will be instrumental in crafting a creative and effective strategy that drives huge brand affinity and then ensuring perfect execution across the board. Who you are

  • You're a true brand marketing expert - you're creative, you're strategic, and you have demonstrated experience building a brand that is truly differentiated and inspirational. You know how to connect with existing and future customers and have expert knowledge/experience across strategy, brand building, content, campaign development/execution, and social media.
  • You are a results-oriented leader, who uses data to measure the impact of a company's brand and brand campaigns, marrying art and science in the creation of compelling brand executions
  • You're an excellent and organized communicator who enjoys managing up and across several different teams, with competing priorities, to get the job done
  • You love partnering with Creative, Growth, and Product teams to drive forward cross-functional initiatives that achieve collective goals (including revenue and engagement targets, in addition to brand-specific KPIs)
  • You love leading a team, mentoring/developing junior team members, and are willing to roll up your sleeves in an instant
  • You thrive in a fast-paced, data-driven, always-changing environment
  • You have extensive expertise in powerful and creative campaign development and execution, content creation, and/or social media.
  • You embody an entrepreneurial spirit and growth mindset, and have excellent strategic and conceptualization skills
  • You're an operator with a strong ability to prioritize multiple work streams, timelines, and budgets across engagements based on short- and long-term needs
  • You love finding new/non-traditional ways of creating content and can operate both strategically and tactically
  • You're calm under pressure and a resourceful and a creative problem solver, used to working to strict deadlines and on own initiative
  • You are an excellent communicator and compelling storyteller. Experience presenting to senior leaders
  • You have a minimum 10 years experience in fashion, youth culture, lifestyle and/or DTC with demonstrated success building inspired brand and content programs to scale and a strong sense for community engagement Responsibilitie s
    • Help to answer the most important question: how to leverage brand to grow and maintain an inspired audience in a competitive landscape.
    • Launch the company's first set of broad brand awareness campaigns, owning the target audience, channels, positioning, messaging, and methodology to measure impact
    • Set the go-to-market strategy. Drive & maintain an exciting marketing calendar that captures primary, secondary, seasonal, differentiated stories based on business priorities and big bets - great plans should be equally aspirational and executable
    • Create a frictionless operating model that helps the execute smoothly and with ample lead time
    • Develop and be responsible for innovative, best in class output that drives brand awareness and affinity as a means to grows our TAM penetration.--
    • Build, manage and mentor a team, and drive an urgency for excellence and ensure adherence to the highest possible standards
    • Develop strong relationships with internal and external partners while managing multiple work-streams with competing priorities
    • Be a constant driver of new ideas and innovation
    • Evolve and execute on our brand framework narrative, positioning, and key pillars.
    • Proactively leverage data and user research to track and evaluate brand performance and future priorities, and develop insight-based recommendations to deliver the most effective targeted campaigns and brand experiences.
    • Use foundational brand strategy and insight work to guide global and go-to-market strategies. Stay closely attuned with key brand metrics and performance against targets.-- More about us Grailed launched in 2014 and has become one of the premier online marketplaces to find great men's clothing. We offer stock options, health insurance with 100% premium covered, a 401(k) plan, great vacation, and commuter benefits. We have a healthy work-life balance and a fantastic working environment. Grailed is located in SoHo and walking distance from N/Q/R, 4/6, A/C/E, and B/D/F/M trains. We are currently planning on working remotely until March 2021. Grailed is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status. Are you authorized to work lawfully in the United States for Grailed? --*
      -- Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)? --*
      -- Why are you interested in joining Grailed?
      U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Grailed are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
      • Autism
      • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
      • Blind or low vision
      • Cancer
      • Cardiovascular or heart disease
      • Celiac disease
      • Cerebral palsy
      • Deaf or hard of hearing
      • Depression or anxiety
      • Diabetes
      • Epilepsy
      • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
      • Intellectual disability
      • Missing limbs or partially missing limbs
      • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
      • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status Please select 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: GRAILED, INC., New York , Director of Brand Marketing, Advertising , New York, New York

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