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Product Marketing Manager

Company: Nulab
Location: New York
Posted on: April 10, 2021

Job Description:

Nulab is a team of fun-spirited innovators dedicated to creating collaboration software for modern teams. Our products are loved by over 4 million users across 190 countries. With headquarters in Fukuoka, Japan and offices spanning New York City, Tokyo, and Kyoto, our company is growing quickly.-- We're looking for a talented Product Marketing Manager to work across our suite of B2B SaaS products to launch go-to-market strategies, improve activation, and maximize product engagement. This is a creative, analytical, and cross-functional role. You will be an integral part of our close-knit marketing team, and you will work alongside our dedicated product development and customer success teams.-- Responsibilities:

  • Own product positioning and messaging development on our website and within marketing programs.--
  • Conduct market research and competitive analysis to make recommendations on segmentation and targeting strategies.
  • Define the user journey and customer communication touchpoints and identify other relevant engagement and activation points to drive conversion.
  • Collaborate with Product teams to plan and execute the promotion and education around new features to drive revenue and customer engagement.--
  • Work with Customer Success teams to develop content for existing and prospective customers including use cases, presentations, blog posts, video tutorials, templates, and sales collateral; work with outsourced resources as required.--
  • Translate technical complexities into clear and digestible product benefits that our users can understand and utilize.
  • Conduct qualitative and quantitative research to continue to tailor our messaging and strategy according to users' unique pain points and needs. Requirements:--
    • 3+ years of product marketing experience, preferably in SaaS companies serving SMEs--
    • Self-starter with an ability to initiate projects and execute from start to finish
    • In-depth experience with market research, competitive analysis, and user research--
    • Ability to take complex ideas and turn them into simple and intuitive communication
    • Ability to empathize with the customer and provide appropriate solutions
    • Efficient in analytical tools including product and web analytics and Excel
    • Detail-oriented with excellent oral and written communication skills
    • Solid working knowledge of digital marketing including SEO/SEM, social media, and common digital marketing tools
    • Up-to-date with the latest trends and best practices in online marketing and analytics
    • Fully covered health, vision, and dental insurance--
    • Autonomous and hands-on role with real impact - you'll be joining Nulab at an exciting time of growth!--
    • Work with a fun, collaborative, and close-knit team.

Keywords: Nulab, New York , Product Marketing Manager, Advertising , New York, New York

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