Digital Marketing/SEO Manager

Company: Multi-Billion Dollar Manufacturing Company
Location: New York
Posted on: May 6, 2021

Job Description:

Job Description Our client a global multi-billion-dollar manufacturing company is seeking a Digital Marketing Manager with a great deal of experience with SEO. This role will execute digital marketing campaigns that scale, implement best practices, utilize new tools and platforms to foster better customer experiences, and make continuous improvements based on data and insight. This role will influence marketing programs with strategic thought leadership and technical solutions to ensure campaign goals are met. The ideal candidate for this role will take an analytical approach to problem solving and have a proven track record of building and executing strategic lead generation campaigns that drive new customer acquisition and generate pipeline.ResponsibilitiesExecute event demand generation campaignsDevelop and execute global SEO strategy define requirements, tasks, and resources to execute program that improves keyword position in the SERPs and drives organic traffic to global websitesWork closely with product, commercial and content teams to align on SEO for all web contentPerform ongoing keyword research to identify opportunities to continually take share in SERPsIdentify targeted SEO content (individual and content hubs), work with content team to executeExecutes email nurtures delivered from Product & Solution Campaigns, Worldwide Startup Marketing, or Segment & Area Field MarketingCollaborates with the paid media, events, and campaign teams on visual creative requestsLead initiatives to improve processes and productivity which enable other digital marketers to scale with high bars on quality and efficiencyIdentify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation and digital channel measurement.Utilize digital demand center intake and planning tools and process infrastructure to enable a consolidated digital campaign calendar for Startup Marketing efforts in the Americas.Partner with global teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices.Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.Oversee the creation and optimization of email, landing page, and marketing activity program templates in Marketo, GoToWebinar, Intrado, Uberflip, Splash, Adobe CQ and other martech tools.Knowledge of testing and measurement practices to optimize ROI and evolve strategy.Track record of developing and managing multiple marketing programs simultaneously.Strong analytical and problem-solving skills.Strong understanding of email, demand gen, and general digital marketing best practices.Excellent project and time management skills.Strong written and verbal communication skills.Highly organized and detail-oriented with ability to prioritize multiple projects at a team level.Not afraid to try new things driven to constantly improve results.Thrives in a fast-paced environment with the ability to pivot quickly and problem-solve collaboratively.Comfortable working in a matrixed organization, with the ability to build relationships with stakeholders and cross-functional teams including Product Marketing, Field Marketing and Sales.Experience working with creative and operations agencies in an outsourcing capacity.RequirementsMinimum of 5 years of experience in a high-tech B2B demand generation/digital marketing role.Bachelor's degree in Marketing or Business or comparable education/experience.Experience creating and executing integrated marketing lead generation campaigns using tactics that include live and/or virtual events, webinars, lead nurture programs, and CRM/sales insights.Experience building and formatting web pages and email templates. Basic HTML/CSS skills for both email and web.

Keywords: Multi-Billion Dollar Manufacturing Company, New York , Digital Marketing/SEO Manager, Advertising , New York, New York