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Content Marketing Executive

Company: Hypebeast Limited
Location: New York
Posted on: November 22, 2021

Job Description:

Hypebeast Ltd. started from a sneaker website founded by Kevin Ma in 2005 to a publicly listed media company in 2016. With a total reach of over 40.5M users across all platforms, The media group boasts a global readership across Asia Pacific, North America, Europe and more, with the flagship platform available in five languages. The group has expanded its publishing brands to a wider scope in recent years, encompassing Hypebeast and its multiple content distribution platforms, e-commerce store HBX and agency HYPEMAKER. Hypebeast Ltd. has been featured in Forbes' "Asia's 200 Best Under A Billion" in 2020. Responsibilities:

  • Design paid and organic content marketing campaigns as required; work closely with communications/PR team to coordinate earned media campaigns and initiatives.
  • Identify optimal content channels and partnerships by taking into content topics, types, and audience demographics into account.
  • Develop and plan for organic content promotion by reaching out to brands, influencers, partners, and other organisations as necessary.
  • Work closely with teams to determine targeting/positioning in order to produce optimal copy and creative assets.
  • Develop and manage content channels as necessary, from owned (e.g., blog) to third parties and manage content production for various formats, from blogs to videos.
  • Work closely with analytics/data team to produce analytics reports and drive continuous improvement over time for performance of content marketing strategy.
  • Track/research keywords and best practices to drive SEO content optimisation and traffic.
  • Identify market-relevant themes and brand themes to produce engaging content.
  • Work closely with stakeholders to distill messaging that maximises effectiveness of marketing. Requirements:
    • Degree holder from an accredited university in Marketing, Communications, Journalism or related discipline.--
    • 2 years of content marketing or editorial experience; experience working in tech or hyper-growth environments is a strong plus.
    • Strong track record of driving content marketing strategy and ability to produce exciting/engaging campaigns.
    • Experience in developing content for various industry settings (from B2C to B2B).
    • Excellent writing and editing skills, with experience in producing multimedia content (including interactive) is a strong plus.
    • Strong project and marketing management skills with the ability to think proactively and deliver work on time and on budget.--
    • Experience working with cross-functional teams and international teams.
    • Knowledge of and enthusiasm for content marketing innovations and channels.--
    • Excellent interpersonal skills and communication skills. If you think you've got what it takes, please provide your portfolio, CV and expected salary. Personal data collected is for recruitment purpose only.

Keywords: Hypebeast Limited, New York , Content Marketing Executive, Advertising , New York, New York

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