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Analyst, Marketing & Business Intelligence, NU

Company: TBWA Worldwide Inc
Location: New York
Posted on: November 22, 2021

Job Description:

As an Analyst on NU's Marketing & Business intelligence team, you will have 2-----4--years of experience in a quantitative data driven field and will--be tasked with transforming vast data sets into compelling and actionable insights. We are providing our--clients--powerful and innovative media strategies, along with big ideas that are driven by insights. NU's Marketing and Business Intelligence practice is at the forefront of this process, helping to uncover these insights via sophisticated data analysis.--You will work directly with Analytics--Managers, clients, and media partners to implement the resulting strategies alongside a team of media/creative planners and strategists.-- -- You have a--strong desire to learn and passion for digital marketing, research and analytics.--Have the ability to--work well with others and work in cross functional teams. You have a comprehensive understanding of metrics: Media (e.g.--impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value etc.) and--are able to--clearly explain complex technical ideas to multiple audiences both verbally and in writing. You have a proven track record of dealing directly with clients--and t ability to manage and prioritize--a number of--concurrent tasks.-- -- Desired Technical Skills: -- --

These technical skills are listed to give you a general idea about the tools and techniques we use. The tools and techniques you will be using in your specialization unit will be a subset of the below. -- Proficiency with Microsoft Excel and PowerPoint -- Experience in SAS, SPSS, R or other advanced analytics software packages -- Experience / familiarity with concepts of database design and SQL -- Knowledge in most of marketing and advertising systems & tools below but with a focus on data visualization, ad-servers & buying platforms, ad effectiveness, and R/F measurement -- Ad Servers & buying platforms: Sizmek, DoubleClick, Flashtalking, Prisma -- Data Management Platform: Adobe Audience Manager, Viant, Neustar -- R/F Measurement: Nielsen DAR-TAR -- Additional Third-Party Measurement Solutions: Location measurement partners (i.e.--PlaceIQ,--Cuebiq), Sales (IHS, Visa/Mastercard, Oracle, IRI, NCS) -- What you'll do --
Execute measurement plan for marketing campaigns-- -- Support the design, management, and application of third-party research and measurement solutions (i.e.--ad effectiveness, sales and footfall lift measurement, ad verification, etc.)-- -- Execute data governance practices including data QA, general media naming taxonomy, data & platform integration, etc.-- -- Develop campaign reporting that--including--data insights, dashboard and storytelling-- -- Manage--mid-level--client relationships, inclusive of support on strategy, presentation and contextualization of results, etc.-- -- Ensuring that client-facing and internal reporting is done in a timely manner-- -- Solid experience in gathering data through various third-party platforms and analytics tools-- -- Working knowledge of balance between brand and demand channel media; auto industry experience a plus but not required-- -- Expert project management, multi-tasking, organizational, and process-oriented skills a must; Identifying opportunities to continuously improve reporting and dashboarding processes-- -- Who we are -- We are a modern, integrated agency created and managed by Omnicom to lead all marketing and communications globally for Nissan. Designed to deliver marketing transformation, Nissan United is dedicated to helping Nissan grow its brand value around the world more effectively. The team brings expertise in data, analytics, media, customer experience and CRM, all of which help drive and inspire innovation and creativity. -- Nissan United is housed within TBWA,--AdWeek's--2018 Global Agency of the Year and one of Fast Company's Most Innovative Companies. TBWA is the Disruption agency, known for a long history of famous creative campaigns for some of the world's greatest brands and home to Apple's dedicated TBWA\Media Arts Lab. TBWA is at the cutting edge of building the most innovative agency models and teams. -- Our creative product is everyone's responsibility. -- We are tough--on--work. We are kind to each other. -- When we take care of each other, the rest takes care of itself. -- TBWA\Nissan United attitudes --
Curiosity: --Be open minded to ideas wherever they come; curious people are often unafraid of--change; -- Collaboration: --Self-confidence without a big ego; work with all types of--people; -- Integrity: --What we say is what we do; it is honesty and respect in our dealings with--people; -- Resourcefulness: --To find ways to do whatever we have to do for our clients, and our people. -- The job requires you to have a COVID vaccine. If you have a medical or religious reason for not receiving the COVID vaccine, the agency will engage in a discussion with you about whether there is a viable accommodation that can be provided. --

Keywords: TBWA Worldwide Inc, New York , Analyst, Marketing & Business Intelligence, NU, Advertising , New York, New York

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