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VP - Strategic Product Marketing - Equities

Company: Kforce Finance and Accounting
Location: New York
Posted on: November 23, 2021

Job Description:

RESPONSIBILITIES:Kforce's client, a world class financial services firm in NYC seeks VP - Strategic Product Marketing - Equities. This individual will be responsible for creating strategic marketing communications and programs that will:

  • Raise awareness and enhance the prestige of the Firm's Investment Management brand and our equity investment capabilities
  • Communicate and differentiate the value proposition of our products and solutions in an effective manner
  • Generate demand for our offerings among current and prospective clients
  • Create opportunities for meaningful dialogue with clients and prospects
  • Develop and showcase the strength of our thought leadership Primary Responsibilities:
    • Assume a leadership role in the conceptualization, development and maintenance of marketing materials and events to promote our equity investment platform
    • Work side-by-side with senior members of the investment, distribution, and channel marketing teams to formulate and communicate the unique value proposition and competitive advantages of the investment teams and their associated offerings in a consistent, commercially effective manner
    • Take a hands-on role in the creation of marketing materials including product pitch books, fact cards, sales tools, brochures, white papers, website content and social media content
    • Ensure that all marketing materials are up to date and compliance approved for use in the appropriate channels
    • Collaborate with other members of the marketing team as needed Job Requirements:REQUIREMENTS:
      • BA/BS degree required
      • 2 + years product marketing out of an investment company or financial writing experience
      • This position demands a unique combination of asset management, strategic marketing, content creation and project management experience; An understanding of investment strategies, vehicles (U.S. and offshore), industry trends, regulation and marketing methods to institutions, financial intermediaries and individuals is required; In addition, the candidate must be very knowledgeable about the investment process from the perspective of both managers and investors - this would include issues related to asset allocation, manager selection, portfolio construction, risk management and performance, among others
      • Ability to thrive within a collaborative, team-oriented marketing culture
      • Entrepreneurial attitude; willingness to take the initiative and identify creative ways to drive the marketing agenda forward
      • Outstanding writing and editing skills
      • Ability to communicate complex investment concepts and processes in an effective manner to external and internal audiences with varying levels of investment sophistication and knowledge
      • Proven history of managing through influence at all levels and across functions within a financial institution
      • Strong interpersonal skills; ability to develop effective working relationships with key stakeholders
      • Excellent project and time management skills Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Keywords: Kforce Finance and Accounting, New York , VP - Strategic Product Marketing - Equities, Advertising , New York, New York

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