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Business Intelligence - Marketing Analyst at DELUXE CORPORATION

Company: Deluxe Corporation
Location: New York
Posted on: November 23, 2021

Job Description:

FMCG Direct, a Deluxe Company, is a data-driven marketing agency with decades-long experience helping clients gain the competitive edge they need to grow market share. Our unique capabilities in multi-channel marketing enable clients to profitably acquire, cross-sell, and retain customers with attractive profitability profiles. FMCG is located in Manhattan (NYC). This position will be starting January of 2022. The Business Intelligence Role is responsible for marketing campaign data processing, response model development / optimization, market opportunity sizing, data-driven strategy execution, day-to-day client management and internal process improvement. Work with leadership at top financial services firms to design and execute data-driven marketing programs.Drive consensus and gain approval from key decision makers across client organizations; demonstrate strong leadership and interpersonal communication skills to move projects forward in a fast-paced, challenging environmentCollaborate daily with clients, data partners, print vendors, credit bureaus, and specialists from other marketing channels Uses business intelligence (BI) toolsets (e.g., IBM SPSS, SQL, excel and similar) to build targeted datasets for omni-channel marketing campaigns. Participate in data mart queries to extract relevant information and develop recommendations at the product, customer, segment, and business unit level. Uses R and Python to develop, test, and implement statistical response, performance, and lookalike models to optimize campaign performance and product alignment. Staffed as a team member on multiple projects to help learn, implement, and eventually lead all data analytics and modeling expertise in the day-to-day relationship interactions with our clients. Ability to develop, interpret, and explain analytics needed by the business for decision making. Strong project management skills, with attention to details. Basic Qualifications: --- Bachelor's degree in Computer Science, Mathematics, Economics, Statistics, or related field with data analytics coursework --- Educational/Work experience with Microsoft Excel --- Experience in R or other statistical modeling tools --- Experience in python or other big data tools and languages --- Experience of SQL, IBM SPSS, Access and/or other database structures or big data tools Preferred Qualifications: --- 1 + Years Educational/Work experience in R or other statistical modeling tools --- 1 + Years Educational/Work experience in python or other big data tools and languages --- 1 + Years Educational/Work experience of SQL, IBM SPSS, Access and/or other database structures or big data tools --- Highly motivated, results-oriented, and proactive, with an ability to prioritize and manage several projects at once --- Exceptional attention to detail and accuracy --- Ability to work well independently and with others, comfortable with a high level of responsibility --- Exceptional written, oral, and interpersonal communication skills --- Ability to gain consensus and drive projects forward in a fast-paced, challenging environment COVID-19 Vaccination Policy Deluxe is a federal government contractor, as well as a subcontractor to federal government contractors. As such, consistent with President Biden's recent Executive Order, Deluxe has implemented a mandatory vaccination policy effective November 15, 2021 requiring COVID 19 vaccinations for all US new hires. We are adopting this policy to safeguard the health of our employees and their families, our customers and visitors and the community at large. For this position, candidates must be fully vaccinated or have been granted an exemption as an accommodation for a disability or a sincerely held religious belief. All disability and religious accommodation requests must be submitted to Employee Relations at the time of acceptance of an offer and prior to a candidate's start date.Deluxe Corporation is an Equal Opportunity / Affirmative Action employer: All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law. EOE/Minorities/Females/Vet/Disability Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process. Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to deluxecareers@deluxe.com .Department: Marketing Time Type: Full time Work Status: Permanent

Keywords: Deluxe Corporation, New York , Business Intelligence - Marketing Analyst at DELUXE CORPORATION, Advertising , New York, New York

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