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Social Media Manager

Company: SUMMIT One Vanderbilt
Location: New York
Posted on: January 16, 2022

Job Description:

SUMMIT One Vanderbilt is seeking a Social Media Manager to lead and execute storytelling across our social media channels. This role reports to the Head of Content and is an opportunity to be at the forefront of the fastest growing and most unique, immersive, cultural, observation deck experience in the world.--Three levels of mind-bending multi-sensory immersive experiences that forever changes the way you view New York. Blending elements of art, technology, architecture, hospitality and thrill, SUMMIT takes the concept of an "observation deck" to entirely new heights never-before-seen in the world. Atop the fourth tallest skyscraper in New York City, SUMMIT One Vanderbilt compels you to question your perception of the city, the environment and yourself through a collection of breathtaking installations.--AIR is--an experiential art installation created by Kenzo Digital and a blend of story-driven immersive art experiences mixing transparency and reflectivity to create the illusion of boundless space.--AIR AT NIGHT--transforms SUMMIT after dark, where dramatic waves of color illuminate AIR into a beacon of light and energy. LEVITATION,--transparent glass-enclosed skyboxes extending over 1,000 ft above Madison Avenue.--ASCENT,--a sensory defying all-glass elevator reaching SUMMIT's highest elevation (1,210 ft) above Midtown and our hospitality offering,--APRES--Caf-- and Outdoor Terrace Bar by Danny Meyers Union Square Events, featuring a curated menu of light far and cocktails.--Key Responsibilities

  • Own the social media content planning, development of visual assets and copy, publishing, and creative optimization process end-to-end
  • Develop social media content strategies to drive continued follower and engagement growth with a balance for both brand-building and sales-driving initiatives
  • Drive proactive measurement, weekly and monthly reporting, and insights of what social content delivered the most engagement and performance
  • Create and publish social media content across all relevant platforms, including photo and video content creation and editing, and on-site coverage and attending events and, when applicable, working with freelance designers, video editors and agencies to produce social-optimized content
  • Run community management, from interacting daily on social media channels and rapport building to answering questions and responding to reviews (working with our customer care specialists) and FAQ chatbot social implementation
  • Online reputation management through monitoring/responding to reviews on travel review sites in coordination with Marketing Manager and customer care specialists
  • Leverage social listening insights, consumer trends, and visitor feedback to develop social-first content to support business KPIs
  • Develop and manage local influencer program in coordination with external PR team, including overall strategy, prospecting and managing talent, and results reporting
  • Keep current on best practices and social media trends - maintain a pulse on all key platform changes, sharing implications, and needed brand actions--Skills and Qualifications-----------------3+ years of experience in social media experience, preferably for a media, entertainment, attraction, performance, sports, or cultural organization
    • Bachelor's degree in Marketing, Communications, Digital Media, or related degree or equivalent work experience
    • In-depth knowledge of the latest best practices, tools, and trends on social media platforms (Facebook, Facebook Live, Instagram, Instagram Stories, IGTV, Instagram Live, Twitter, YouTube, Snap, TikTok, etc.), as well as sponsored/partner content protocols
    • Photo editing, video editing, and design skills - proficiency with Adobe Creative Suite
    • Strong writing skills with a strong marketing point of view for what resonates and an endless passion for the customer

Keywords: SUMMIT One Vanderbilt, New York , Social Media Manager, Advertising , New York, New York

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