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Marketing Program Manager

Company: Northwell Health
Location: New Hyde Park
Posted on: January 16, 2022

Job Description:

Job DescriptionThe Marketing Program Manager role is responsible for assisting Northwell's Regional and/or Clinical Service Marketing team with all aspects of day-to-day management for campaign planning and implementation required to support the marketing needs of the Healthcare System. Responsibilities include but are not limited to the development, implementation and analysis of marketing projects with a focus on acquisition & retention marketing, performance marketing, local brand building, data analysis and project management.Job Responsibility

  • Works closely with marketing leadership on the development of marketing strategy and execution, collaborating with the full Marketing & Communications team to support business goals.
  • Builds and maintains relationships with Healthcare system partners within their region/service line .
  • Assist in the development and execution of acquisition and retention strategies.
  • Assist in the development of strategic, media and research briefs for internal and external partners to ensure project goals and objectives are clearly defined, utilizing a 360-degree approach (owned, earned and paid).
  • Assist in the development of projects from initial request through to project completion, ensuring timely delivery of materials, deadlines are met, and projects track to budget.
  • Support the team with media planning, implementation, and performance tracking to determine campaign effectiveness & ROI impact.
  • Coordinate and act on day-to-day needs of business partners, including unpaid marketing deliverables.
  • Coordinate and manage marketing agendas, meeting deliverables and follow-up needs.
  • Support the team during the creative development process.
  • Remain current on Northwell's awards, badges and key differentiators.
  • Remain current on the competitive landscape and media trends.
  • Participates in market campaign planning and implementation for the organization clinical services, hospitals, and facilities.
  • Tracks results of marketing campaigns and develops reports.
  • Recommends, implements, and adheres to approved operating goals, objectives and budget.
  • Develops and produces communication materials.
  • Manages media plan development and execution.
  • Organizes and implements marketing programs using direct marketing, mass media, and online marketing.
  • Manages day-to-day relationships with outside vendors including ad agencies, printers, mail houses, etc. Directs vendors in development of creative and media strategies and execution.
  • Assists in the development of market research and data management tools.
  • Operates under general guidance and work assignments are varied and require interpretation and independent decisions on course of action.
  • Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.Job Qualification
    • Bachelor's Degree in Marketing, Advertising or related field/experience.
    • Minimum of 4 years of experience in marketing role.
    • Experience in the Healthcare industry preferred, but not required.
    • Strong project management and organizational skills.
    • Ability to keep multiple projects, at different phases in their life cycle, moving forward through to completion.
    • Proven ability to work with numbers and provide recommendations based on analysis.
    • Self-starter with exceptional time management skills, high degree of initiative, and positive can-do attitude willing to pitch in wherever needed.
    • Strong computer skills including Excel and Powerpoint capabilities.

Keywords: Northwell Health, New York , Marketing Program Manager, Advertising , New Hyde Park, New York

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