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Director of Lifecycle and Retention Marketing

Company: Vox Media
Location: New York
Posted on: January 16, 2022

Job Description:

As the leading independent modern media company, Vox Media ignites conversations and influences culture. Across digital, podcasts, TV, streaming, live events, and print, we tell stories that affect our audience's daily lives and entertain as much as they inform. Our portfolio features influential and respected editorial properties including Vox, New York Magazine, The Verge, The Cut, Eater, Vulture, The Strategist, Polygon, SB Nation, Intelligencer, Curbed, Grub Street, and Recode. Off-platform, the Vox Media Podcast Network offers one of the largest collections of popular podcasts, and Vox Media Studios produces and distributes the award-winning nonfiction shows. Powered by innovative technology that scales quality, the Chorus publishing platform and Concert advertising marketplace answer the always-changing needs of modern audiences, creators and marketers. Vox Media has been named one of Fast Company's "Most Innovative Companies in Media," an Inc. "Company of the Year," Digiday's "Best Company for Parents," and one of the Best Places to Work for LGBTQ Equality by the Human Rights Campaign. The Director of Lifecycle and Retention Marketing defines overall lifecycle strategy and key objectives across key reader segments (prospects, registered users, subscribers, former subscribers) and leads the customer journey mapping, campaign concepting, digital marketing message testing and creative development to deliver engaging experiences for readers. The Director will work collaboratively with our Brand, Analytics, Data Science, and Product teams to develop a detailed understanding of New York subscribers and the types of communications strategies and tactics that are most effective for specific subscriber audiences, leveraging this knowledge to build a highly engaged customer base and deliver strong business results. -
Responsibilities: -

  • Build and manage a high-performing team to optimize personalized consumer engagement and retention strategies and campaigns across onsite, email, mobile push, SMS, and other channels
  • Employ a rigorous test-and-learn agenda to build and continually optimize New York 's subscriber communications playbooks with the goal of increasing engagement and extending subscriber lifetimes
  • Collaborate with the Data Science and Insights teams to identify and refine audience segments while deepening understanding of content and strategies that drive engagement and conversion -
  • Leverage data to drive detailed analyses of audience, campaign, and program KPIs and identify optimization and testing opportunities
  • Create wrap-up reports that clearly and concisely communicate campaign results, insights and recommended next steps Needed:
    • Experience in recurring revenue / subscription business -
    • Deep understanding of email, paid engagement marketing campaigns and optimization techniques, tactics, and best practices.
    • Deep understanding of digital marketing analytics, tracking program performance, and testing results.
    • Proven track record of successfully building and executing a strategic campaign testing roadmap; implementing key wins and evolving subsequent testing phases based on new insights
    • A mindset focused on attention to detail and quality of results
    • Minimum 5 years experience in digital marketing, with demonstrated success achieving growth goals of user engagement and retention About working at Vox Media: This is a permanent, full-time position with excellent benefits-including flexible hours and generous parental leave. Vox Media strives to provide comprehensive healthcare options for our employees and to ensure that our healthcare and other benefits are LGBTQ-inclusive. You'll be joining a group of focused, hard-working, creative people who are passionate about doing work that's challenging and fun-and who strive to maintain a healthy work/life balance. Vox Media is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. Vox Media is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media is dedicated to the health and wellbeing of all of our employees. All employees in our offices are required to be fully vaccinated against COVID-19, unless they have an approved religious or medical exemption. Employees with approved religious or medical exemptions may be subject to additional safety requirements, including submitting to regular COVID-19 testing and wearing a face covering in our offices. - Please note that our recruiting team will only contact you from @voxmedia.com -email addresses, and we will never contact you via text message.

Keywords: Vox Media, New York , Director of Lifecycle and Retention Marketing, Advertising , New York, New York

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