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Marketing Executive

Company: Bps World
Location: New York
Posted on: January 16, 2022

Job Description:

Since 2013, our partner has been the leader in Cyber Security AI with over 5,000 customers and 1,500 employees worldwide. Their unique approach to cybersecurity, modeled on the Human Immune System, is what sets them apart from other security solutions in the market.
The company is looking to expand its marketing team and continue to increase brand presence with a strong focus on Events. The Marketing and Events Executive will have a wide range of responsibilities including, running events across the United States and internationally, creating and executing marketing programs (events, webinars, and various digital initiatives), communicating the company's unique proposition to a range of stakeholders, and much more.
The ideal candidate will bring energy, creativity and new ideas to contribute to a strong company presence at each event. They will be responsible for understanding the companys prospects and audience and aligning to business priorities and contribute to lead generation, our PR efforts, and market expansion. This is an exciting opportunity for someone who enjoys working with internal and external teams to pull together creative and complex event / marketing campaigns.
The role entails:

  • Strategize, execute and promote the companys overall presence at tech events across the United States and internationally.
  • Speaker management, including confirming speaking sessions and connecting speakers to venue and event logistical needs.
  • Manage event planning and onsite logistics, virtual event platform set-up, content, budget, design, AV, production, vendors, logistics with support of the broader marketing managers and team.
  • Report and measure success, write event reports, and liaise with the salesforce for lead follow up.
  • Ongoing research of new events, digital campaigns and bring relevant opportunities to up-level events.
  • Often supporting multiple large-scale projects consecutively.
  • Plan and execute live and virtual events that align with business goals, as assigned.
  • Liaising with the alliances team to develop a partner marketing program across various assigned regions.
  • Work with company counterparts to successfully understand and navigate opportunities for brand presence that drives lead generation at events.
    Requirements:
    • Must have a bachelors degree in Marketing or similar discipline with a GPA of 3.5 or above
    • At least 1 year of experience in field marketing or sales
    • The ability to prioritize multiple projects and problem solve in a fast paced and creative environment
    • The ability to be meticulously organized and concise in verbal and written communications to articulate direction of our marketing strategyby Jobble

Keywords: Bps World, New York , Marketing Executive, Advertising , New York, New York

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