Associate Director, Offline Marketing
Company: HelloFresh
Location: New York
Posted on: January 16, 2022
Job Description:
At HelloFresh, we want to revolutionize the way we eat by making
it more convenient and exciting to cook meals from scratch. We have
offices all over the world and we deliver delicious meals to
millions of people. We are the industry leader in meal-kit
subscription services and we're growing all the time. We have
distinct meal-kit services that cater to everyone with the most
menu variety in the market, which allows us to reach an incredibly
wide population of people. - The HelloFresh team is diverse,
high-performing, and international, and our work environment is an
inspiring space where you can thrive as a result. Job Description:
-We're hiring an Associate Director to join our Growth Marketing
team who will oversee the Offline Growth Marketing program for
HelloFresh Group, driving topline strategy for Direct Mail, Direct
Mail Reactivation, and Insert Media, as well as oversee
revenue-driving channels such as our in-box Perks platform and
Retail Gift Cards across all four brands (HelloFresh, GreenChef,
Factor75 and EveryPlate). You will....
Be a thought leader and expert on all
things Offline Marketing, developing and implementing data-driven,
measurable, portfolio growth acquisition strategy for managed
channels, across multiple brands to hit business KPIs. -
Accountable for hitting defined
growth acquisition and reactivation targets, i.e. Conversion
volume, CAC, matchback/incremental CAC, ROI, etc. Strategize
opportunities to leverage managed channels in support of multibrand
marketing efforts Be accountable for best-in-class execution of
print marketing campaigns with supporting internal and external
partners. Proactively identify and close gaps. - Lead and maintain
budget pacing & stewardship for offline channels across brand
portfolio - Proactively monitor campaign performance; identify and
implement data-driven optimizations on an ongoing basis to drive
improvement WoW and MoM in identified KPIs Evaluate and identify
opportunities for incremental growth. -
Innovate and lead new testing
initiatives within Offline Marketing, collaborating with other
channels where relevant Test new approaches, products, services and
TAM expansion opportunities that drive business strategy Oversee
revenue-driving in-box ad platform, HelloPerks, across all brands
and Retail Gift Card program Own vendor relationships; Proactively
manage existing partners and vendors; evaluate, negotiate, and
onboard new partnerships as needed Coach and manage a team of up to
eight reports of varying seniority; Retain and develop your team
into top talent within the organization. - Collaborate with
internal Data and Brand stakeholders to improve analytics
framework, structure test designs, and develop robust creative
strategy. - -You are--- -
Innovative & Solutions oriented.
Developing new ways of approaching complex problems, and
proactively seeking input from peers and leaders in problem
solving. Highly data-driven. Advising and guiding based on metrics,
track defined targets to measure team-level performance.
Continuously identifying priorities based on business need, setting
expectations for success and allocating team resources effectively.
- An expert in project management, with strong organizational and
communication skills. Egoless, creating an inclusive environment
that encourages ideas and promotes cross team collaboration. Lead
team through challenges in a calm and productive manner A growth
marketing strategist who can derive insights, recommendations and
action plans from qualitative market trends, consumer feedback, and
large data sets. - At a minimum, you have--- -
7+ years of relevant professional
experience with concrete and consistent results At least 4+ years
of team management, with experience leading & influencing team
Background in eCommerce, CPG, and/or subscription business models
is a plus Substantial experience working with performance marketing
metrics (CPM, CPV / CPS, CAC, incremental or marginal CAC, LTV,
ROI) A proven track record in offline marketing campaign strategies
and print execution; robust playbook of available optimization and
growth levers, specifically for Direct Mail and Insert Media
Expertise across print media channels and processes with relevant
tactical experience - B2B sales experience preferred but not
required Fluency in Microsoft Excel / Office, advanced Excel
experience, reporting automation experience is a plus - High school
diploma or GED and Bachelor's degree with strong academic record
and/or proven relevant experience in a performance marketing
required
Keywords: HelloFresh, New York , Associate Director, Offline Marketing, Advertising , New York, New York
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