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Senior Manager, Media Analytics (Remote - USA)

Company: Merkle
Location: Brooklyn
Posted on: May 16, 2022

Job Description:

Job Description

The Sr. Manager will be an integral part of our US-based modeling capabilities. This role will be responsible for leveraging data science techniques to examine marketing activities and to estimate their business impact to our clients. These projects will include, but are not limited to, Media Mix Optimization, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. This person will be a "player coach"; in some cases, the Director will lead a team coordinating with some of our most important clients on data acquisition, modeling, and presentation of results on high-visibility projects. In other cases, the Director will be hands-on keyboard helping to revise code and drive innovation. This role will manage a US-based and India-based team.

Key Responsibilities

- - - - - - - Coordinate and manage data collection with clients

- - - - - - - Lead teams to develop reports and processes to manage data quality control

- - - - - - - Manage project teams and direct reports effectively to drive innovation in analytics and deliver on client expectations

- - - - - - - Supervise and, as needed, conduct modeling of client data adhering to project timelines

- - - - - - - Interpret and visualize model estimates and diagnostics

- - - - - - - Deliver insights on model results to senior client leaders

- - - - - - - Drive process innovation and continuous improvement

Keywords: Merkle, New York , Senior Manager, Media Analytics (Remote - USA), Advertising , Brooklyn, New York

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