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Marketing Manager

Company: Becton Dickinson
Location: Franklin Lakes
Posted on: May 16, 2022

Job Description:

Marketing Manager Job Description SummaryINTEGRATED DIAGNOSTICS SOLUTIONSBy aligning and simplifying our work, our Integrated Diagnostic Solutions (IDS) business unit aims to drive growth and innovation around everything from integrated specimen management to diagnostic solutions. Job Description Be part of something bigger BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most exciting global health issues. PRIMARY DUTIES, RESPONSIBILITIES & AUTHORITIES: Accountable for the achievement of key marketing functional goals for select product lines in the Specimen Management portfolio and supports the achievement of those goals with more senior product managers. Decisions or recommendations impact sales and/or expense budget performance and are reviewed at a more senior level. Actively participates in key projects/ initiatives; adheres to a formal budget, such as expense budget or product line sales forecast. Assists in carrying out functional, product line marketing plans. Demonstrates influence within a work area/ team/ function; may sit on a product line leadership team. Demonstrates knowledge of basic marketing processes and has some expertise in a specific marketing function. Participate in product franchise market research strategy and execution. Assist in performing market and competitive analysis to direct the development of market models and franchise strategy. Become familiar in the clinical use, market trends and published literature of the IDS portfolio. Participate in sales training presentations at national sales meetings. Assist in commercial marketing activities including development of marketing literature and customer presentations. Assist with management of sales forecast with operations/planning to ensure accurate inventory management of product line. Assist with long-term strategy development and product pipeline portfolio management. Participate on cross-functional teams and cultivate an atmosphere of collaboration to ensure business goals and objectives are met. Engage in various digital marketing activities to include web content development, webinar execution, and lead generation management Trade-show execution. KNOWLEDGE AND SKILLS: Strong skills with Excel Good communication skills (written/verbal) Ability to multi-task Strong Analytical Skills EDUCATION AND EXPERIENCE: Requires a Bachelor's degree (Preference for Marketing, Biomedical Engineering, or related field of study) 4 years of experience in a related technical function and 2 years of experience in a sales and/or marketing function in a related life sciences field Understanding of and ability to apply fundamental marketing concepts and techniques. Digital Marketing experience preferred. Proven track record as a strong team contributor, and to interact well and optimally with others. Excellent communication skills, both oral and written. Excellent organizational skills. For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. Why join us? A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life's purpose through the work that they do every day. You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program - which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components - is designed to support the varying needs of our diverse and global associates. To learn more about BD visit Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. PDN Primary Work LocationUSA NJ - Franklin Lakes Additional Locations Work Shift Show More Show Less Apply Save Job PDN-9646f628-e7fe-4438-ac85-5e3ca9d52c2b

Keywords: Becton Dickinson, New York , Marketing Manager, Advertising , Franklin Lakes, New York

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