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Manager, Enrollment Marketing Team

Company: 2U
Location: New York
Posted on: May 16, 2022

Job Description:

Job DescriptionWhat We're Looking For:The Manager, Enrollment Marketing Team is responsible for delivering on partner and company expectations of producing high quality prospect-facing assets, innovating and constantly improving our enrollment communications at scale. Overseeing the Enrollment Marketing team, the Manager will partner closely with Admissions Leadership to create long-term operational efficiency focused on prioritized enrollment conversion challenges.Reporting to the VP of Marketing, this role will oversee a team of Marketing Coordinators and a Specialist, and will play a key role in developing and coaching their respective team. Responsibilities Include, But Are Not Limited To:

  • Partner closely with Admissions Leadership to proactively identify, address and drive operational efficiency by streamlining requests and increasing focus on impactful projects that deliver on best practices, standardization, and innovation focused on enrollment conversion challenges
  • Understand key enrollment conversion challenges and their impact to the business and ensure assets deliver on addressing them
  • Strong people manager that is focused on developing, coaching and setting clear expectations of the Enrollment Strike Force team of 3-4 Coordinators and a Specialist
  • Direct Coordinators and Specialist and effectively manage their prioritization, clear obstacles and ensure collaboration across platform and marketing operations teams
  • Partner with VP, to champion tool development that aids in automation and workflow improvements
  • Collaborate with VP, Admissions Leadership, and Program Analytics to identify and track key operational metrics for success for addressing particular conversion challenges, including delivering assets that are: on time, of high quality, delivering on best practices, meeting creative brief strategy
  • Exceptional communication and collaboration with all internal stakeholders, with a specific focus on those with a vested interest in the outcomes driven by the Enrollment marketing team Things That Should Be In Your Background:
    • 4-6 years as a Marketing Coordinator, Communications Specialist, Marketing Manager, or Degree Admissions Manager
    • Bachelor's degree required, MBA or similar a plus
    • Strong background in managing a number of direct reports
    • Experience in executing marketing strategy
    • Direct experience with student recruitment tactics
    • Experience across a variety of digital marketing tactics
    • Strong background in project management
    • Solid verbal, written, and interpersonal communication skills and the ability to influence cross-functional teams
    • Must be highly organized and have great attention to detail
    • Experience with email automation systems, Salesforce, Google Analytics and Tableau is a plus
    • Ability to maintain a fun, casual, professional and productive team atmosphere
    • Ability to work with diverse teams in a fast-paced environment
    • Enthusiasm and the ability to adapt and thrive in an atmosphere of constant changeAbout 2U Inc. (NASDAQ: TWOU)2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners. 2U Diversity and Inclusion StatementAt 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. Benefits & CultureWorking at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.2U offers a comprehensive benefits package:
      • Medical, dental, and vision coverage
      • Life insurance, disability and 401(k)
      • Unlimited snacks and drinks
      • Generous paid leave policies including unlimited PTO
      • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter breakTo learn more, visit #NoBackRowNote: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.In Colorado, the anticipated base salary for this role is $85,000, with potential bonus and equity eligibility. Note: The final compensation for this position may consider factors including the geographic location where the work is performed (candidate's assigned office) and prior work experience of the candidate.2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

Keywords: 2U, New York , Manager, Enrollment Marketing Team, Advertising , New York, New York

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